Social Media Content Specialist at Kinship | Phoenix, AZ

Kinship

Social Media Content Specialist

Phoenix, AZ (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own social content architecture with a focus on visual identity and narrative, while driving end-to-end production, scheduling, and performance optimization across accounts.

Content Ownership: Lead visual storytelling and brand narrative across social channels.
Production & Strategy: Manage concept to on-site shoots and calendar-driven content planning.
Performance & AI: Leverage analytics and AI tools to improve content impact and streamline workflows.

Job Description

Responsibilities

Own social media content, shaping visual identity and brand narrative.
Own content production lifecycle from pre-production to on-site shoots.
Plan and populate content calendars with assets and compelling copy.
Provide Stories and pivot guidance to adapt scheduled content.
Coordinate monthly in-market content captures with reps.
Act as account lead on designated projects/accounts.
Evolve and scale content across accounts.
Monitor performance against goals and analytics; propose optimizations.
Lead AI-powered workflows to automate tasks and reporting.
Execute improvements to optimize content performance.

Kinship

3.1 Glassdoor

Kinship—a division of Mars Petcare—is a platform of brands building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be. Interested in learning more? Connect with us.

Founded in 2019

New York, New York, USA

207 employees (36 in marketing)

kinship.co

46% recommend to a friend

26% CEO approval