Social Media Content Specialist (Contractor, PT)

Minnesota, USA (Hybrid)

$45/hr – $55/hrMid Level2+ years expPart time

Posted 13 hrs ago

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Job Summary

Own the end-to-end social media content lifecycle for Sun Country, from creative concepting and on-site production to publishing, scheduling, and performance optimization, while collaborating with Marketing and internal partners to tell stories across platforms.

  • Own content creation and publishing across Facebook, Instagram, LinkedIn, TikTok and others
  • Drive brand storytelling, trend-informed concepts, and cross-department coordination

Job Description

Responsibilities

  • Create engaging organic social media content for Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
  • Write compelling, brand-aligned copy tailored to each social platform.
  • Capture photo and video content using professional cameras and mobile devices.
  • Edit short-form videos, reels, stories, and other platform-native content.
  • Develop creative concepts that showcase Sun Country destinations, employees, aircraft, customers, partnerships, and company culture.
  • Stay current on platform trends and recommend content ideas that align with emerging formats and audience behaviors. Assist with real-time content creation during events, launches, route announcements, and company initiatives.
  • Publish and schedule content across Sun Country's social media channels.
  • Coordinate content calendars with the Marketing team.
  • Monitor channel performance and recommend optimizations based on engagement trends.
  • Maintain brand consistency across all published content.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Photography, Film, or a related field—or equivalent professional experience.
  • 2–4 years of experience creating content for social media
  • Exceptional writing and editing skills with the ability to adapt tone across multiple platforms.
  • Experience creating and editing short-form video content.
  • Proficiency with Adobe Creative Suite, CapCut, Canva, Final Cut Pro, or similar creative tools.
  • Strong photography and mobile content creation skills.
  • Ability to manage multiple priorities while meeting deadlines.
  • Strong organizational skills and attention to detail.
  • Experience managing social media for a consumer-facing brand.
  • Experience in travel, hospitality, aviation, sports, or lifestyle brands.

Preferred

  • Experience managing social media for a consumer-facing brand.
  • Experience in travel, hospitality, aviation, sports, or lifestyle brands.
  • Familiarity with social media scheduling platforms.
  • Basic understanding of social media analytics and performance reporting.
  • Experience working with creators or influencers.
Sun Country Airlines logo

Sun Country Airlines

3.4 Glassdoor

We’re not your average airline. We’re agile, resilient, and full of unique opportunity. Here, you can grow as part of an ambitious team that safely and collectively supports each other, our travelers, and our community. Together, we're making travel more attainable. With more than 40 years of Minnesota roots, we're a unique hybrid low-cost carrier offering diverse services including scheduled flights to destinations across the U.S., Canada, Central America, and the Caribbean, as well as charter and cargo operations around the world. At Sun Country, you'll be part of a growing airline and an enthusiastic team focused on connecting our community with their favorite people and places. Discover more about our careers at careers.suncountry.com.

Founded in 1982
Minneapolis, Minnesota, USA
1.8K employees
1% recommend to a friend
0% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$154.3K
Traffic Source Mix
Search
41.6%
Direct
33.9%
Referral
16.2%
Social
0.6%
Paid
2.2%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$75M
Last Raise
$75M
Post IPO Debt

Funding History

  • Apr 2025
    Post IPO Debt • $75M
  • Feb 2025
    Post IPO Secondary
  • Dec 2023
    Post IPO Secondary

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