Responsibilities

• Partner with executive leadership to translate company priorities into breakthrough social storytelling and audience engagement strategies
• Drive innovation in content formats and platform strategies, championing a culture of experimentation that empowers teams to explore new approaches to creator partnerships, live content, and community interaction—ensuring Fortnite’s presence stays ahead of evolving trends and emerging technologies
• Have a strong operational focus with peers in Marketing and Publishing Production to drive authentic appointment setting around key Fortnite beats
• Integrate data and insights into creative decision-making to ensure storytelling and engagement efforts are both impactful and measurable, while proactively tracking and evaluating outcomes
• Collaborate cross-functionally with paid media, influencer, and communications teams to orchestrate cohesive campaign ecosystems and to guide platform relationships with key partners (e.g., TikTok, YouTube, Meta, X, Reddit, Twitch) to drive innovation and co-marketing opportunities
• Advocating for audience-first thinking and authentic brand connection, and oversee governance, tone, and consistency of Fortnite’s brand voice across all game modes and global regions
• Aggressively analyze metrics on social content performance, with quick iteration and feedback cycles to inform how to improve subsequent campaigns

Requirements

• 7-10+ years of experience in social media and/or digital content, with at least 3-5 years managing large-scale global programs
• Background in the Gaming industry (especially in Live Service Games) or adjacent Tech/Entertainment industry
• Proven track record building and executing global social strategies for major entertainment, gaming, or consumer brands
• Deep understanding of platform ecosystems, audience behavior, and emerging media formats
• Experience mentoring high-performing teams across creative, strategy, and analytics functions
• Strong creative instincts paired with data-driven judgment—you inspire bold ideas and know how to measure their impact
• Experience collaborating at the executive level, influencing company-wide marketing and communications priorities
• Global perspective and cultural fluency; experience developing content strategies for diverse, international audiences
• Proficiency with social management and analytics tools (Sprout, Emplifi, Radarly, ListenFirst, etc.)

Benefits

• Our intent is to cover all things that are medically necessary and improve the quality of life.
• We pay 100% of the premiums for both you and your dependents.
• Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match.
• We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.
• Throughout the year we celebrate our employees with events and company-wide paid breaks.
• We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.