Social Media & Content Lead

USA (On-site)

$65K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive a social media strategy for a DTC beauty/fragrance brand on TikTok and Instagram.

  • Develop and manage the overall social media strategy
  • 3+ years managing social media for a DTC brand (beauty or fragrance preferred)
  • Deep understanding of TikTok and Instagram trends

Job Description

Responsibilities

  • Develop and manage the overall social media strategy
  • Plan and maintain a full monthly social content calendar
  • Identify opportunities to grow our audience and reach organically
  • Continuously test new content formats and optimize based on performance
  • Track performance metrics and refine strategy based on insights
  • Ensure our brand is posting consistently across TikTok and Instagram
  • Repurpose existing content into new formats to maximize reach
  • Edit and format content for social platforms when needed
  • Plan and schedule posts to maintain daily activity and momentum
  • Coordinate social media content around product launches, sales, and campaigns

Requirements

  • 3+ years managing social media for a DTC brand (beauty or fragrance industry preferred)
  • Strong experience with beauty, fragrance, or lifestyle brands
  • Deep understanding of TikTok and Instagram algorithms and trends
  • Proven ability to grow social media accounts organically
  • Experience managing content calendars and planning campaigns
  • Strong creative instincts and understanding of viral content formats
  • Excellent copywriting skills for captions and hooks
  • Strong organizational and communication skills

    Benefits

    • Monthly healthcare stipend
    Orena Fragrances logo

    Orena Fragrances

    We create scented body care inspired by designer/luxury fragrances.

    Founded in 2021
    Ambler, Pennsylvania, USA
    1 employees

    Traffic Signals

    Monthly Visitors
    65.6K
    Monthly Google Ads Budget
    $480
    Traffic Source Mix
    Search
    41%
    Direct
    48.1%
    Referral
    3.4%
    Social
    6.5%
    Paid
    1%

    Headcount Trend

    Current headcount: ~1