Responsibilities

• Develop and manage the overall social media strategy
• Plan and maintain a full monthly social content calendar
• Identify opportunities to grow our audience and reach organically
• Continuously test new content formats and optimize based on performance
• Track performance metrics and refine strategy based on insights
• Ensure our brand is posting consistently across TikTok and Instagram
• Repurpose existing content into new formats to maximize reach
• Edit and format content for social platforms when needed
• Plan and schedule posts to maintain daily activity and momentum
• Coordinate social media content around product launches, sales, and campaigns

Requirements

• 3+ years managing social media for a DTC brand (beauty or fragrance industry preferred)
• Strong experience with beauty, fragrance, or lifestyle brands
• Deep understanding of TikTok and Instagram algorithms and trends
• Proven ability to grow social media accounts organically
• Experience managing content calendars and planning campaigns
• Strong creative instincts and understanding of viral content formats
• Excellent copywriting skills for captions and hooks
• Strong organizational and communication skills

Benefits

• Monthly healthcare stipend