Social Media Content Creator

New York City, NY (On-site)

$60K/yr – $65K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the platform-first content engine across Instagram, TikTok, and YouTube by designing multi-channel strategies, producing on camera storytelling, and iterating with data to hit engagement and brand goals.

  • Content Engine: Build end-to-end creation from concept to publish, with fast iteration on short form video pipelines
  • On-camera Ownership: Produce and appear in authentic, on-brand videos tied to leagues, events, and community moments
  • Performance & Collaboration: Track metrics, optimize strategy, and align with campaigns and partnerships

Job Description

Responsibilities

  • Create and execute platform-specific content strategies for Instagram, TikTok, YouTube, and other digital channels, tailored to each platform's algorithm and audience
  • Be up to date with Instagram, TikTok, Youtube algorithms and know how to maximize them to ensure our brand breaks through with content.
  • Appear on camera as an on-brand personality: comfortable, confident, and engaging in front of the lens. (ex: street interviews, getting content at our leagues and big events on weekends, talking head style videos etc)
  • Film, edit, and produce short-form video content from concept through publish
  • Capture authentic content from leagues, events, activations, and community experiences and transform everyday Volo moments: games, friendships, celebrations, and city culture, into compelling digital storytelling.
  • Identify and participate in relevant social trends, memes, and cultural moments that resonate with Volo's community
  • Track and analyze performance metrics across platforms and use data to optimize content strategy
  • Support marketing campaigns, partnerships, and brand initiatives with engaging social-first creative
  • Collaborate with the creative and marketing teams to maintain a consistent brand voice and visual identity
  • Assist with photo selects, light graphic design, and social-first brand asset creation

Requirements

  • 1–3 years of experience in content creation, graphic design, social media, or a related field
  • Experience creating TikTok, YouTube and Instagram Reels/Shorts content with short-form video editing experience.
  • Comfortable designing quickly in Canva, and video editing software (capcut, premiere pro etc)
  • Strong understanding of social media trends, internet culture, and platform behavior
  • A content creator mindset — you naturally think in posts, clips, hooks, and moments
  • Ability to move quickly and produce a high volume of content without losing quality
  • Strong visual taste and attention to detail
  • Interest in sports, community, and social experiences
  • Self-starter who enjoys experimenting, testing ideas, and learning quickly

Preferred

  • Experience working with lifestyle, sports, or community-driven brands
  • Familiarity with analytics, reporting, or content performance measurement
  • Experience coordinating freelancers, creators, or outside content partners

Benefits

  • Health, dental, and vision insurance
  • 401(k) Plan
  • Paid time off and holidays
  • Paid Parental Leave
  • Employee discounts on Volo Sports programs and events
  • Annual Company Events
Volo Sports logo

Volo Sports

3.4 Glassdoor

Founded and headquartered in Baltimore, Maryland. Volo provides year-round access for adults 21+ to participate in a variety of sports, fitness, tournaments, social activities, and volunteer opportunities. More than 400,000 users leverage the Volo platform to organize, meet, communicate and interact within their community. Ranked on the Inc. 5000, a list of the fastest-growing private companies in the U.S., Volo now holds the position as the country’s largest adult social sports network, and currently operates nationally in Baltimore, Boston, Denver, Seattle, Charleston, New York City, New Jersey, San Diego, San Francisco, and Washington, D.C.! When adults register through Volo, they Play it Forward... helping to create free quality, youth sports programs in their communities via the Volo Kids Foundation (VKF), a 501(c)3 non-profit organization that removes barriers to athletic participation by providing free programs in each of the Volo cities for kids ages 6-12, that is open to kids of all genders, races, and abilities to play at no cost to their families. Supported by volunteers, donations, and corporate and community partnerships, VKF has engaged over 20,000 kids across the country since its inception in 2015. Help us reach our goal of providing free sports to 1 million kids!

Founded in 2014
Baltimore, Maryland, USA
415 employees (159 in marketing)
47% recommend to a friend

Traffic Signals

Monthly Visitors
290K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
37%
Direct
57.7%
Referral
3.7%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~415

Marketing Team

Marketing Team Size
38 (9% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$21M
Last Raise
$21M
Private Equity, 1 years ago

Funding History

  • Nov 2024
    Private Equity • $21M
  • Apr 2024
    Private Equity

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