Responsibilities

• Creative Ideation: Translating briefs and performance goals into multiple social-first concepts, including hooks, formats, and messaging angles tailored to awareness, engagement, and conversion objectives.
• Content Creation: Producing and editing short-form video content (Reels, TikTok-style, paid social ads) using existing assets, UGC-style footage, and platform-native editing tools to create engaging, high-quality creative.
• Strategic Messaging & Social Copy: Writing scroll-stopping hooks, captions, and paid social ad copy that balance brand voice with platform-native tone, while developing multiple variations for testing.
• Performance Iteration: Developing multiple variations of creative and iterating quickly based on performance insights, partnering closely with Account Leads to continuously refine and improve results.
• Platform-Native Expertise & Execution: Ensuring all content aligns with platform best practices, trends, and user behavior, while staying ahead of emerging formats and cultural moments.
• Integrated Collaboration: Partnering with Client Leadership, Performance Marketing, Social Media, Design, & Content teams to align on objectives, translate briefs into execution, and deliver cohesive, high-performing campaigns.
• Workflow Management: Managing multiple projects and timelines in a fast-paced environment, ensuring consistent output of fresh, testable creative across campaigns.

Requirements

• 2–5 years of experience: Background in social content creation, creative, or paid social roles, ideally within an agency or fast-paced brand environment.
• Concept-First Thinker: You can take a brief and quickly generate multiple, distinct creative ideas that are tailored to platform behavior.
• Hands-On Creator: Strong video editing and content creation skills using tools like CapCut and Premiere Pro (required), After Effects and Figma (a plus)
• Platform Fluency: Deep familiarity with TikTok, Instagram and Facebook ad formats, with a clear understanding of what drives engagement and performance.
• Performance Mindset: You understand how creative impacts paid social performance and are comfortable iterating based on data and feedback.
• Speed + Quality Balance: Ability to move quickly while maintaining a high standard of creative execution and attention to detail.
• The "Juggler" Mindset: Highly organized and capable of managing multiple workstreams, deadlines, and deliverables simultaneously.