Responsibilities

• The end-to-end production of digital content that documents and promotes the campus experience.
• Capturing high-quality multimedia assets, executing short-form video strategies, and managing day-to-day community engagement to strengthen the College’s brand presence across social platforms.
• Maintaining high standards for accessibility and brand voice to ensure digital communication remains inclusive, timely, and aligned with institutional goals.
• Balancing creative storytelling, technical editing skills, and administrative reliability to support the College’s broader recruitment and retention efforts.
• Works directly with the Social Media Specialist to bring the Virginia Western story to life.
• May perform other duties as assigned; may assist the agency or state government generally in the event of an emergency declaration by the Governor.

Requirements

• Education, training and/or experience in social media, communications, marketing or related field.
• Experience developing engaging and persuasive marketing and/or social media content.
• Experience collaborating with others to create and execute content.
• Must demonstrate proficiency in Microsoft Office applications, including Outlook, Word and Excel, as well as CapCut and Canva.
• Exceptional written and verbal communication skills, with the ability to craft professional, relatable, and persuasive content tailored to diverse stakeholders and audience segments.
• Knowledge of current social media platforms—specifically Instagram, Facebook, and LinkedIn—including their unique algorithms, emerging trends, and audience demographics.
• Proficiency in mobile and desktop multimedia tools (e.g., CapCut, Canva, Adobe Premiere) and a strong understanding of lighting, framing, and audio quality for mobile-first production.
• Adherence to digital accessibility standards, including ADA and WCAG compliance for alt-text, closed captioning, and visual contrast.
• Strong organizational and time-management skills, with a proven ability to prioritize multiple projects and meet strict deadlines with high accuracy and minimal supervision.
• Proactive interpersonal skills to build relationships with campus partners and the confidence to approach students, faculty, and staff spontaneously for content capture.
• Skill in community management and reputation monitoring, including the ability to moderate comments with tact, manage difficult interactions, and maintain a consistent brand voice.
• Competence in using content management systems (WordPress) and the Microsoft Office suite.
• Ability to analyze digital metrics to evaluate content effectiveness and identify organic, on-campus storytelling opportunities that align with the College’s strategic goals.
• A collaborative and detail-oriented approach to ensure all content is accurate, on-brand, and of the highest quality.
• A proactive mindset toward problem-solving, with the ability to suggest improvements and drive projects forward in a fast-paced environment.

Preferred

• Higher education experience preferred.
• Demonstrated experience working with various stakeholders, including traditional and adult learners, internal team members, internal College partners, and external community partners, to collaborate on content development and execution preferred.
• Experience in digital reputation management or basic public relations, including responding to negative feedback or sensitive community issues preferred.
• Proficiency in a project management system, such as Trello, is preferred.
• Proficiency in Adobe Creative Cloud preferred.