Responsibilities

• Translate card mechanics, deck strategies, and meta shifts into digestible, engaging social content (short-form video, explainers, graphics, carousels, livestream clips)
• Partner with Product and Game Design teams to highlight: New set releases and card reveal; Gameplay features and mechanics; Deck-building strategies and competitive viability
• Script and produce gameplay-forward content including: Pack openings and case hits; “How to play” tutorials and onboarding content; Meta breakdowns and “top deck” features
• Develop structured content calendars tied to release cycles, patch updates, and organized play events
• Create and manage creative briefs for design, gameplay capture, and motion assets
• Capture and edit gameplay footage, card animations, and live match highlights
• Execute live content formats: Tournament coverage (local and major events); Developer Q&As and patch note breakdowns; Community matches and influencer showdowns
• Ensure platform-native execution (TikTok for discovery, YouTube for long-form, Discord for community depth)
• Actively engage with the player base across Social platforms (Instagram, X, TikTok, YouTube) and Community platforms (Discord, Reddit, Twitch)
• Respond to comments, DMs, gameplay questions, and rules clarifications in partnership with internal teams

Requirements

• 1–3 years of experience in social media, gaming, or TCG-related content
• Strong familiarity with trading card games, deck-building systems, and competitive play structures
• Experience creating short-form and gameplay-driven content
• Deep understanding of platforms including TikTok, YouTube, X, Instagram, Discord, and Twitch
• Strong copywriting skills with the ability to simplify complex gameplay concepts
• Must be comfortable on camera to talk through games and interviews
• Hands-on experience with TCGs (digital or physical), especially competitive play preferred
• Experience working with creator/influencer ecosystems in gaming preferred
• Familiarity with live streaming tools and workflows preferred
• Experience using analytics and social listening platforms preferred

Preferred

• Experience working with creator/influencer ecosystems in gaming preferred
• Familiarity with live streaming tools and workflows preferred
• Experience using analytics and social listening platforms preferred