Responsibilities

• Assist in planning, creating, and maintaining the social media content calendar alongside the Marketing Manager.
• Create engaging short-form content for Instagram Reels, TikTok, Stories, Facebook, LinkedIn, and YouTube Shorts.
• Develop TikTok-first content that leverages emerging trends, trending audio, viral formats, and platform best practices to maximize organic reach, engagement, and visibility.
• Continuously test new content ideas, hooks, editing styles, and storytelling techniques to create high-performing, shareable content that resonates with our audience.
• Design simple, on-brand graphics and social assets using Canva to maintain a cohesive and visually appealing social presence.
• Help ensure all content maintains a consistent brand aesthetic across every platform.
• Capture behind-the-scenes content, product launches, lifestyle shoots, events, and day-to-day brand moments.
• Write compelling captions that align with the CO Eyewear brand voice.
• Schedule and publish content across all social media platforms.
• Stay ahead of platform updates, emerging trends, viral formats, and changes in the ever-evolving social media landscape.

Requirements

• 1–3 years of experience in social media, content creation, digital marketing, influencer marketing, or a related role.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required. Equivalent hands-on experience and a strong portfolio of work are equally valued.
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube, including current platform trends and best practices.
• Experience creating engaging photo and short-form video content.
• Strong understanding of social media trends, internet culture, and emerging content formats.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Self-motivated, proactive, and able to execute projects with minimal supervision.
• Comfortable working in a collaborative, fast-paced environment.
• Tech-savvy with the ability to quickly learn new platforms, software, and marketing tools.

Preferred

• Experience managing social media for a brand, agency, or creator.
• Experience supporting influencer marketing, affiliate programs, or creator partnerships.
• Proficiency with Canva and familiarity with Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) or similar creative tools.
• Ability to create clean, visually appealing, high-performing and on-brand graphics while maintaining consistency across social platforms.
• A strong eye for layout, typography, color, and visual storytelling.
• Experience with Meta Business Suite and social media scheduling platforms such as Metricool.
• Basic understanding of social media analytics and reporting.
• Photography and videography experience.
• Experience using AI tools to support content ideation, copywriting, and workflow efficiency.
• Live and breathe social media and are always ahead of the latest trends, creators, and platform updates.

Benefits

• Hybrid work schedule based in Costa Mesa, CA.
• COE gear and friends and family discounts
• Opportunity to attend photoshoots, events, trade shows, and creator collaborations.
• A creative, collaborative, and supportive team environment where your ideas are valued.
• Freedom to take ownership, test new ideas, and contribute to the direction of the brand.
• Significant opportunities for career advancement as CO Eyewear continues to grow.