Responsibilities

• Trend-Forward
• Keep VASA relevant and on trend across all social media channels.
• Proactively monitor emerging social trends and platform updates to position VASA as a leader in the fitness space. This can be through self-monitoring but should also include monitoring social trend newsletters and identifying training opportunities.
• Content Creation
• Draft short- and long-form copy tailored to Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Own content development from concept to execution, including in-club content capture.
• Edit, resize, and finalize content while managing the review process with the Social Media Senior Manager and Director of Social.
• Leveraging long-form content (blogs, webinars, press releases), create engaging, graphic-driven, & bite-sized social posts that are unique and relevant to each platform.
• Maintain brand standards across all social platforms, ensuring consistent voice, visuals, compliance, and disclaimers.
• Production Support

Requirements

• Experience: You have 3+ years of experience creating and managing social media content for a business or organization.
• Education: Must have degree in Communications, Advertising, Business, Marketing, or another relevant field.
• Social-First Mindset: Deep understanding of how content should be crafted for Instagram, TikTok, Facebook, LinkedIn, and YouTube. You know how to bring platform-native ideas to life.
• Creatively Driven: Ability to think outside the box with a strong eye for detail and design. Committed to high-quality execution.
• Self-Starter: You take ownership of your workload and manage up
• Highly Organized: You can juggle 40+ pieces of content at once without dropping a ball, hit deadlines on outlined timelines, and pivot fast when trending posts shift priorities.
• Positive & Collaborative: A can-do attitude and strong teamwork skills.
• Marketing Awareness: Basic understanding of the marketing landscape and how social media supports broader brand objectives. Passion for fitness and wellness is a bonus!
• Technical Skills: Excellent written communication skills; proficiency in Microsoft Office; experience with photo and video editing tools. Familiarity with project management platforms is a plus.
• Travel Expectations: You are comfortable flying and staying overnight to support new club openings, confidently capturing opening day content, and running influencer tours on-site. Once or twice per month.

Benefits

• All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options.
• Additional benefit packages are available for employees who work 30+ hours per week.
• Salaried Employees : Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
• Proud to be a 'Great Place to Work' certified company!