Responsibilities

• Support the ongoing delivery and operational management of Citizens’ Colleague and Leadership Advocacy programs, ensuring execution aligns with enterprise brand, reputation, and engagement priorities.
• Act as a trusted partner to Communications and Social teams, executing approved advocacy initiatives while identifying and escalating strategic, reputational, or high‑risk considerations as appropriate.
• Coordinate cross‑functional workflows with Communications, Risk, Legal, Marketing, and Technology partners to ensure advocacy initiatives are delivered on time, within governance, and with clear ownership.
• Provide hands‑on day to day executional support for leader and colleague social presence, primarily on LinkedIn, operating within established guidance, best practices, and approval frameworks.
• Execute and maintain advocacy programs and enterprise publishing requests, including content planning, scheduling, platform configuration, and ongoing optimization.
• Support performance tracking and reporting by assisting with data collection, synthesis, and operational insights to inform program health and adoption.
• Partner with Corporate Communications to support execution for key enterprise moments, ensuring social activity is coordinated, compliant, and aligned with broader communications plans.
• Support on‑site and remote social media coverage for key enterprise events as needed, including leadership moments, external events, or priority initiatives; travel up to 20% for various events within the bank's footprint.
• Provide operational support during high‑visibility, sensitive, or escalated moments, including crisis or reputational risk situations, by executing approved social responses and adhering to established escalation and governance protocols.
• Monitor advocacy‑related social activity for potential risks, issues, or emerging concerns, escalating appropriately to Advocacy Strategy, Social Media, Communications, Risk, or Legal partners in accordance with defined processes.
• Assist with testing and rollout of new formats, tools, and platform capabilities to support program scalability and adoption.
• Ensure advocacy execution adheres to established governance, policy, and risk frameworks by coordinating closely with Risk and Legal partners.
• Support vendor and platform operations related to advocacy and social media tools, including access management, coordination, and effective use.
• Attend events and support live or near‑real‑time social coverage as needed, including occasional evenings or weekends.
• Take on additional responsibilities as needed to support evolving team and business priorities.