Responsibilities

• Content Creation & Publishing
• Manage the day-to-day publishing calendar across Instagram, TikTok, Facebook, Pinterest, YouTube, and any emerging platforms relevant to the brand.
• Write compelling, on-brand copy for captions, stories, and short-form content that reflects the voice and aesthetic of PAT McGRATH LABS.
• Collaborate with the Creative team to brief, review, and adapt visual assets for each platform and format, ensuring content is optimized for performance.
• Assist in the ideation and development of original social content concepts, including trends, campaign tie-ins, and culturally relevant moments.
• Community Engagement & Moderation
• Monitor and actively engage with the brand's community across all social platforms daily, responding to comments, DMs, and mentions in the brand's voice.
• Identify and flag high-value community moments, fan content, and organic brand advocacy for amplification or response.
• Moderate comments and community interactions in accordance with brand guidelines, escalating issues as needed.
• Maintain a consistent and warm presence in the community that reflects the brand's commitment to its audience.

Requirements

• 0 to 2 years of experience in social media, digital marketing, or community management. Strong recent graduates or candidates with relevant internship experience will be considered.
• A genuine passion for beauty, makeup, and the culture surrounding prestige cosmetics. You do not have to be a makeup artist, but you need to understand and care about this world.
• Deep familiarity with Instagram, TikTok, Pinterest, and YouTube as both a user and a content operator, including platform-specific best practices and algorithm behavior.
• Strong writing skills with the ability to adapt tone and voice for different contexts, formats, and audiences.
• Highly organized with strong attention to detail and the ability to manage a content calendar across multiple channels simultaneously.
• Comfortable working with data and pulling basic analytics from native platform dashboards.
• Collaborative, proactive, and responsive, with the instinct to flag opportunities and issues without being asked.
• Must be based in the New York City metro area and able to commute to our NYC office regularly.

Preferred

• Prior experience managing social channels for a beauty, fashion, or lifestyle brand.
• Hands-on experience with social scheduling or community management tools such as Sprout Social, Later, or Dash Hudson.
• Basic photo or video editing skills for quick-turn asset adaptation (Photoshop, CapCut, or similar).
• Familiarity with TikTok Shop or social commerce from a content or community perspective.
• Experience supporting influencer programs or creator partnerships in a coordination capacity.

Benefits

• Health, vision, and dental insurance
• 401(k) plan
• Paid company holidays and PTO