Social Media Community Manager

Los Angeles, CA (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive community management for a fast-growing lifestyle brand across multiple social platforms with a focus on engagement and growth.

  • Own the voice and daily interactions across channels
  • Must-have: 2+ years of brand social media experience
  • Standout: Experience building ambassador programs or influencer partnerships

Job Description

Responsibilities

  • Own the goodr tone across all social platforms - Instagram, Facebook, TikTok, LinkedIn and beyond - responding to every comment, DM, and inquiry with a signature blend of empathy, wit and a whole lot of personality
  • Build and engage our community daily through authentic, memorable interactions that make people feel seen and part of something bigger
  • Lead social listening by tracking conversations and untagged mentions to spot cultural moments; you’ll basically do professional eavesdropping to identify opportunities to join, or start trending discussions in real time
  • Work with the social team to translate those insights into viral community moments and share-worthy engagement that fuels our brand growth
  • Inspire a stampede of UGC by engaging fans creatively and encouraging them to share their love of the brand.
  • Partner with marketing and customer service teams to surprise and delight our biggest fans, amplifying the absolute best of the goodr community
  • Track engagement, sentiment, and growth metrics, translating community feedback and insights into actionable strategies
  • Build the foundation for a scalable, best-in-class community management program that keeps our fans excited, connected, and coming back for more
  • Collaborate cross-functionally with creative, brand, and influencer teams to support content, campaigns, and partnerships
  • Stay plugged in to emerging social trends, new platforms, and community-building best practices to keep goodr at the forefront of digital culture

Requirements

  • May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
  • Has 2+ years of professional experience navigating social media accounts for a brand
  • Is a Social Listening wizard who knows how to set up topics, track untagged tea, and find the goodr-shaped holes in the digital conversation
  • Possesses strong, brand-aligned communication skills and a customer-first mindset, essentially speaking "witty flamingo" as a first language while treating every fan like they just won a gold medal in the “Being Awesome” Olympics
  • Remains cool, calm, and collected when it comes to crisis and reputation management (no ruffled feathers here)
  • Demonstrates a strategic understanding of how a thriving community drives brand love and explosive growth
  • Working knowledge of Social Analytics Platforms (like Sprout or Dash Social)
  • Ideally has a knack for content creation and ideation, regularly birthing viral-ready ideas
  • Earns extra feathers for experience with influencer or creator partnerships, knowing how to wrangle the coolest birds in the flock
  • Understands the world of Paid Social, because sometimes the best community moments need a little extra juice

Preferred

  • Bonus points if they’ve already built a legendary ambassador program or community campaign to keep people coming back for more
  • Ideally has a knack for content creation and ideation, regularly birthing viral-ready ideas
  • Earns extra feathers for experience with influencer or creator partnerships, knowing how to wrangle the coolest birds in the flock
  • Understands the world of Paid Social, because sometimes the best community moments need a little extra juice
  • Working knowledge of Social Analytics Platforms (like Sprout or Dash Social)

Benefits

  • A role at a company that is going to the moon
  • The opportunity to show up every day and have fun
  • The ability to learn and grow as a person
  • Paid vacation (we encourage you to take time off!)
  • Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
  • Medical, Dental, and Vision benefits
  • 401(K) with company matching
  • Financial Wellness Counseling
  • Sunglasses. Obviously.
goodr logo

goodr

At goodr, we exist to give you permission to be unabashedly yourself...unless you’re an asshole. Since 2015, we’ve made $25 active sunglasses for anyone. No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, The goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands, and more. We make products our customers effing love, and all of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for running, biking, golfing, pickleballing, beasting, skiing, snowboarding, or anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right. Led by cofounder and CEO (Chief Executive Octopus) Stephen Lease, goodr's people and award-winning company culture are the reasons behind our success. We've been on multiple "Best Places to Work" lists and share the ins and outs of the "how" and "who" behind our "why" on The CULTURE goodr Podcast, a behind-the-shades look at our culture.

Founded in 2015
Inglewood, California, USA
150 employees (46 in marketing)

Traffic Signals

Monthly Visitors
465.7K
Monthly Google Ads Budget
$34K
Traffic Source Mix
Search
38.8%
Direct
52.1%
Referral
4.4%
Social
3.5%
Paid
1%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size
36 (24% of company)
Median Career Experience
11.5 years
Median Tenure
3.9 years

Recent News