Company overview

At goodr, we exist to give you permission to be unabashedly yourself...unless you’re an asshole. Since 2015, we’ve made $25 active sunglasses for anyone. No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, The goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands, and more. We make products our customers effing love, and all of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for running, biking, golfing, pickleballing, beasting, skiing, snowboarding, or anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right. Led by cofounder and CEO (Chief Executive Octopus) Stephen Lease, goodr's people and award-winning company culture are the reasons behind our success. We've been on multiple "Best Places to Work" lists and share the ins and outs of the "how" and "who" behind our "why" on The CULTURE goodr Podcast, a behind-the-shades look at our culture.
Founded in 2015
Inglewood, California, USA
150 employees (46 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.7% year over year

Audience

Monthly website visitors
465.7K
Month over month-27.4%
Quarter over quarter-65.1%
Top sourceDirect (52.1%)
Ad budget per month$34.0K
Average search rank55.6
Traffic source mix
Direct
52.1%
Search
38.8%
Referral
4.4%
Social
3.5%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

14.6K

12-mo growth

+41.8%

Monthly growth

+3.5%

News

Links