Responsibilities

• Calendar Management: Maintain a master content calendar that ensures a cohesive brand narrative across all platforms, while tailoring delivery to fit each platform’s unique algorithm and audience behavior.
• Strategic Growth & Analytics: Translate raw platform data into executive-level insights. You won’t just report numbers; you will provide the "so-what" and the "what’s next" to the Senior Manager to guide future strategy and investment.
• Commerce Management: Lead the execution of "commerce-first" content, including the end-to-end management of TikTok Shop and integrated social commerce features.
• Trend Forecasting: Stay ahead of the curve by identifying emerging trends, sounds, and platform features before they go mainstream.
• Community & Relationship Management: Move beyond reactive moderation by actively seeking out and engaging in relevant conversations across the social ecosystem—building bridges with niche communities and potential brand advocates.

Requirements

• Experience: 5+ years of experience in social media management, ideally within a fast-paced beauty, fashion, or lifestyle brand.
• Platform Mastery: Expert-level knowledge of TikTok, Instagram, Pinterest, and YouTube, including a deep understanding of how unique algorithms reward different types of engagement.
• Analytical Rigor: Proficiency in social media analytics tools (e.g., Dash Hudson, Sprout Social, or native platform insights). You must be comfortable reporting on KPIs across all core platforms.
• Proactive Mindset: A proven "self-starter" who takes ownership of projects, thrives in autonomy, and brings new, data-backed ideas to the table.
• Content Creation & On-Camera Presence: Comfortable being the face of the brand for Shorts/Reels/TikToks and possessing basic mobile video editing skills (CapCut, etc.).
• In addition to your platform expertise, you will bring established peoplemanagement experience, enabling you to lead, develop, and align team members to deliver consistent, highquality output that supports our brand’s strategic objectives.