Social Media Marketing Specialist
Harlow
Media, PA (Remote)
€4K/mo - €5K/moIn-houseFull-timeMid level
5 hrs ago
Social Media & Brand Ambassador
Pigeon Forge, TN (On-site)
Salary Not AvailableEntry Level1+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the social content engine for Smoky Mountain Resorts, turning on-site experiences into video-first storytelling across Instagram, TikTok, and Facebook, while driving daily engagement and brand consistency; collaborate on promotions and campaigns and use performance signals to optimize content.
- Social content production: plan, shoot, edit, publish video across platforms
- On-brand management: maintain brand visuals and respond to audience
- Performance-driven optimization: track reach and engagement and refine strategy
Job Description
- Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms
- Comfortable appearing on camera and participating in filmed content
- Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences
- Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively
- Manage day-to-day posting, scheduling, and engagement across all resort social channels
- Write engaging captions that reflect brand voice while encouraging interaction and conversion
- Monitor comments, messages, and trends to maintain a strong and responsive brand presence
- Brand consistency: ensure visual storytelling aligns with brand standards across Smoky Mountain Resorts properties
- Maintain consistency across multiple brands while highlighting each property's unique personality
- Collaborate with internal teams on promotions, events, seasonal campaigns, and new offerings
- Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred but not required
- 1–2 years of social media or digital marketing experience, internships or freelance work preferred
- Strong written communication skills with solid grammar and attention to detail
- Basic understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and content trends
- Ability to assist with content creation, scheduling, and day-to-day account management
- Comfortable using Canva and basic photo/video editing software
- Organized with the ability to manage multiple tasks and meet deadlines
- Willingness to learn, take feedback, and grow within the role
- Basic understanding of social media analytics (engagement, reach, etc.)
- Experience in hospitality, tourism, lifestyle, or entertainment marketing (preferred)
- Collaborative team player who thrives in a fast-paced, seasonal environment
- Strong video-first mindset with hands-on filming and editing experience
- Deep understanding of social media platforms, especially Instagram and TikTok
- Years of Service Getaway (company paid vacation after a year)
- 401k with 4% company match
- Health, dental, and vision insurance for $29 per week
- Paid Time Off
- Sick Time
- Maternity/Paternity Leave
- Professional Growth Opportunities
- Tuition Reimbursement
- Employee Discounts
Smoky Mountain Resorts
The culture of East Tennessee can be characterized by our friendly nature, a passion for the outdoors, a desire to help others, and a commitment to excellence. Smoky Mountain Resorts mirrors the culture of East Tennessee. Our organization is more than a set of hotels. We are a family-owned business in our third generation. We have a long and strong commitment to helping the East Tennessee community in any way we can.To us, our community is personal!
Marketing Team
Median Career Experience
7 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1
