Responsibilities

• Create visual and written social media and other content
• Comfortable with photography and rudimentary image editing
• Able to attend and create content for events outside of traditional work hours
• Manage presence on social channels aimed at growing audiences, increasing engagement and driving university messaging to its target audiences.
• Proactively implement new ideas to promote the university’s priorities
• Attend university events; depending on the situation, the incumbent must be available in the evenings and weekends.
• Conduct timely reputation management functions: monitoring social media conversations as needed, regularly analyzing chatter on social, blogs, private groups, and news outlets/forums.
• Act as on-call, point person for emergency and crisis communications for social media

Requirements

• Minimum Education: Bachelor’s degree
• Minimum Experience: 3 years
• Minimum Field of Expertise: Extensive applicable experience in employee and/or internal corporate communications. Three years’ experience in communications, content development and writing/editing in employee/internal corporate communications. Demonstrated design/typography experience. Proven knowledge of writing and editing fundamentals and Associated Press style. Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms. Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising). Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information. Ability to build and deliver solutions that consistently meet customer expectations. Demonstrated organizational, analytical and problem-solving skills. Ability to proactively, independently, strategically and creatively make decisions. Demonstrated interpersonal skills to provide support and guidance as needed. Experience with Microsoft Office and content management systems.

Preferred

• Best in class experience (1+ years) in digital marketing or social media with proven proficiency managing campaigns and initiatives for a college/university or other high-profile organization or principal in the non-profit, government, or public-traded company spaces.
• Experience with coordinating social media presence of prominent individuals
• Exceptional written skills with demonstrated knowledge of content management and delivery of creative content (copy, image, and video).
• Experience with social media photography.
• Well-organized, detail oriented with exceptional multitasking capabilities with demonstrated capability to communicate effectively with senior administration, faculty, staff, and student audiences.
• Marked ability to work independently with minimal supervision or collaboratively within a dynamic team environment with other content creators.
• Bachelor’s degree in marketing, public relations, journalism or related industry preferred.