Responsibilities

• Own the social world from entry to exit, supporting content execution across all platforms as directed
• Maintain cohesive storytelling across Instagram and TikTok in alignment with creative direction. Assist in translating creative direction into platform-specific social content plans; flag ideas and observations to Head of Content.
• Support the organic social strategy across IG and TikTok, owning day-to-day execution and scheduling.
• Own content calendars, scheduling, and publishing
• Manage comments, casual DMs, and community touchpoints in the brand voice; surface escalations to Head of Content and/or Customer Service teams.
• Support Head of Content in Monthly reporting.
• Execute TikTok posting cadence minimums as directed; assist in content ideation and capture to support volume.
• Maintain Instagram posting cadence and assist in feed, stories, and reels execution.
• Support RF Instagram account rollout, including training on scheduling cadence, content approach, and platform setup; assist in brainstorming content direction with Head of Content and Creative Director.
• Flag emerging platform trends and report observations to Head of Content

Requirements

• Minimum 2 years in social media, experience with IG and TikTok is required
• In-Office Requirement (key must sign):
• 2 days/week standard
• 3 days/week during photoshoot weeks
• 5 days during LAFW/NYFW prep week
• 5 days for any major event requiring BTS or mass prep (not including sample sales or in-office pop-up)
• In-person required at all events including NYFW