Social Media Assistant

New York City, NY (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own social channel execution for a major arts organization with daily posting, calendar governance, and cross-department content coordination to drive engagement and support sales.

  • Own social calendar and real time posting across all platforms.
  • Coordinate opportunities with events, Live in HD content, and partner promotions.
  • Provide weekly reporting and ad hoc insights to the senior team.

Job Description

Responsibilities

  • Under the direction of the Director of Digital Marketing, manage the Met’s social media channels to support the overall marketing strategy and sales needs. This includes the scheduling and monitoring of daily social media posts across all channels as well as writing posts when needed.
  • Maintain the Met’s ongoing social media calendar, working to incorporate content to support sales needs while driving engagement and audience growth. Serve as a resource and gatekeeper to other departments seeking to add content to the social schedule.
  • Community engagement and monitoring: foster engagement by responding to comments when necessary, reposting/sharing fan and artist content, directing feedback to appropriate internal teams, and reporting content that is against community guidelines.
  • Support the Director of Digital Marketing, Content Producer, and colleagues across Marketing and Editorial to coordinate social media opportunities, including opening nights, behind the scenes social, offsite outreach events etc. Edit and post content in real time as needed.
  • Work with the Director of Digital Marketing to identify opportunities to insert the Met into relevant social conversations through reactive content.
  • Contribute to reporting, providing weekly reviews to the internal team and creating ad-hoc reports for the senior team as requested.
  • Assist with partnership promotional opportunities.
  • Assist with the management of paid social campaigns as needed
  • Manage content playlists for Front of House digital screens including creation and scheduling of content

Requirements

  • A bachelor’s degree or equivalent
  • Minimum of 1 years professional experience in social media marketing or content development, preferably within a large organization
  • Passion for social media and proficiency with major social media platforms and social media management
  • Strong project management, organizational, and time management skills
  • A creative mind, able to think outside of the box while still working within organizational structure
  • Strong copywriting and editing skills
  • Excellent interpersonal and communication skills
  • Supremely detail oriented and able to prioritize in high-pressure environment
  • Experience using social media scheduling and analytics software such as Sprout Social
  • Proficient in Microsoft Office
Metropolitan Opera logo

Metropolitan Opera

The Metropolitan Opera is a vibrant home for the most creative and talented singers, conductors, composers, musicians, stage directors, designers, visual artists, choreographers, and dancers from around the world.

New York, New York, USA
1.3K employees (685 in marketing)

Traffic Signals

Monthly Visitors
636.8K
Monthly Google Ads Budget
$68.6K
Traffic Source Mix
Search
50.5%
Direct
39.3%
Referral
7.3%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
220 (17% of company)
Median Career Experience
12 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 18 years ago

Funding History

  • Jan 2008
    Grant β€’ $1M

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