Social Media Analyst

New York City, NY (Hybrid)

$70K/yr – $85K/yrMid LevelFull time

Posted 8 days ago

Job Summary

Own and optimize social performance analytics, turning data into actionable insights and client-ready narratives, while collaborating with strategists and building automated dashboards.

  • Develop measurement frameworks and test plans aligned to client goals
  • Collaborate with strategists to seed research for current clients and new business

Job Description

Responsibilities

  • Collating and processing high volumes of social-first performance data (Engagement, Views, CTR, CPM, etc.)
  • Monitoring and reporting on performance for social-first campaigns, always-on organic content activity, influencer partnerships and community engagement
  • Distilling clear actions and insight from the data, making strategic recommendations, optimization plans, and presenting findings in a clear, client-facing presentations and reports
  • Crafting clear performance analysis and narratives in reporting
  • Closely working alongside a team of strategists to develop qualitative and quantitative research for both current clients and new business prospects
  • Creating automated social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
  • Developing measurement frameworks and test and learn plans that define ‘which metrics matter’ based on client goals, allowing optimizations and strategic pivots to be grounded in data
  • Creating data driven insights for the agency as well as working these into white papers and articles for the agency to publish with external media sources

Requirements

  • Experience in an analyst or insights role within an agency
  • Highly skilled in Excel (Pivot tables, custom formulas)
  • Experienced in building custom audience segments in Consumer Insights platforms (Global Web Index, MRI Simmons, etc.) and the analysis of the data against hypotheses.
  • Proficient with a wide suite of social reporting platforms (Brandwatch, Sprout, Sprinklr, Amplify, Meltwater, Talkwater etc.)
  • Proficient with native social media reporting tools (Meta Ads manager, Facebook Ads manager, TikTok insights etc.)
  • Passionate about social media, brands, and the world of communication
  • Up to date with latest news and trends that are going on in the industry
  • Able to work to tight deadlines
  • Curious about brands, culture, data and how the three interact

Benefits

  • 💰 Competitive salary reflective of your experience and aligned with our internal salary bands.
  • 🤸‍♂️Flexible Hybrid working. We work 3 days in the office and 2 from home
  • 🌴 Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
  • 🎉 Birthday Day off – an extra day to celebrate your big day
  • 💆 Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
  • ➕ Private Healthcare cover, Tech scheme + more
  • ♣ Coolr weekly socials - we get together every week to connect as a team
Coolr logo

Coolr

4.6 Glassdoor

Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.

Founded in 2016
London, England, GBR
152 employees (79 in marketing)
82% recommend to a friend
90% CEO approval

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all Coolr salaries

Marketing Team

Marketing Team Size
45 (30% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
45.6%
Direct
38.3%
Referral
7.9%
Social
7%
Paid
1%

Headcount Trend

Current headcount: ~156

Recent News

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Social Media Analyst

Coolr · New York City, NY · Hybrid