Social Media & AI Marketing Coordinator at Entourage Yearbooks | Princeton, NJ | $55K/yr – $60K/yr

Entourage Yearbooks

Social Media & AI Marketing Coordinator

Princeton, NJ (On-site)

$55K/yr – $60K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Support and optimize Entourage Yearbooks' social channel presence by creating and publishing engaging content, coordinating campaigns, and integrating AI-enabled workflows to boost brand awareness and audience growth across ECS brands.

Own and execute social content workflows across Instagram, TikTok, Facebook, and Pinterest, including short-form video when applicable.
Collaborate with marketing and creative teams to ideate campaigns, design assets, and apply AI tools to content creation and productivity.
Monitor engagement and analytics, adjust content plans, and contribute to campaign planning and measurement.

Job Description

Responsibilities

Create, schedule, and publish engaging social media content across platforms including Instagram, TikTok, Facebook, and Pinterest
Assist with short-form video creation, reels, trending content, and social campaigns
Monitor engagement, comments, messages, and social trends
Help grow brand awareness, engagement, and follower growth across ECS brands
Collaborate with marketing and creative teams on campaign concepts and content ideas
Design social graphics, promotional materials, email assets, and digital marketing content
Assist with editing short videos and motion graphics for social media campaigns
Support marketing initiatives with creative visual content while maintaining brand consistency
Help brainstorm and execute creative campaigns around promotions, product launches, and company initiatives
Use AI tools to assist with marketing workflows, content creation, copywriting, ideation, video generation, and productivity

Requirements

1–5 years of experience in social media marketing, digital marketing, content creation, or related fields
Strong understanding of current social media platforms and trends
Basic graphic design experience using tools such as Canva, Adobe Creative Suite, Claude, or similar platforms
Comfortable learning and using AI tools in daily workflows
Strong communication and organizational skills
Ability to manage multiple projects and meet deadlines
Positive attitude, creativity, and willingness to learn
4-year college degree preferred but not required based on experience
This is an in-office position
This position is in office at our Princeton, NJ Location

Preferred

Experience creating short-form social media videos and reels
Familiarity with AI content generation tools such as ChatGPT, Claude, Runway, Elevenlabs, Suno, or similar platforms
Basic video editing experience
Experience with social media scheduling and analytics tools
Interest in technology, marketing innovation, and creative storytelling
Photography or content creation experience is a plus

Entourage Yearbooks

Entourage Yearbooks is one of the fastest growing yearbook companies in the US. The company serves thousands of schools and organization across the country from elementary schools, high schools through to colleges and universities. Entourage has one of the fastest production turnaround times in the yearbook industry and offers an expansive array of online tools and services to help make the process of publishing yearbooks easy. The company has a variety of employment and partnership opportunities for individuals and companies looking to lead innovation and service in the education industry.

Founded in 2005

Princeton Junction, New Jersey, USA

66 employees (8 in marketing)

www.EntourageYearbooks.com