Responsibilities - Develop and curate engaging content (graphics, photos, videos, etc.) for social media platforms, while optimizing content for performance and maintaining a unified brand voice - Stay updated with beauty trends on TikTok and Instagram to identify new opportunities for content and influencer collaborations - Build relationships with influencers on social media and identify new influencer partners - Assist in the planning of social media campaigns and promotions - Collaborate with brand marketing team and PR agency to curate content as well as assist with product send-outs Requirements - Education : Currently pursuing a degree in Marketing, Communications, Media, Public Relations, or a related field (optional but preferred) - Passion for beauty, social media, and influencer marketing - Strong understanding of social media platforms (Instagram, TikTok, etc.) and how to engage different audiences - Experience creating content, particularly for Instagram and/or TikTok - Basic knowledge of social media management tools and analytics - Strong communication and organizational skills with the ability to manage multiple tasks and meet deadlines - Creative storytelling skills and a proactive approach to identifying trends and opportunities - Quick learner and adaptable to new trends and tools - Attention to detail - Ability to work independently and in a team - Eager to gather learnings and share optimizations to strengthen programs Nice to Have - Video editing skills and/or AI content creation experience a plus Benefits - free products and brand discounts