Responsibilities

• Execute social media programs across platforms including Instagram, TikTok, LinkedIn, Pinterest, YouTube, and emerging channels.
• Build, maintain, and manage content calendars aligned with campaign priorities, brand objectives, and cultural moments.
• Develop platform-specific content recommendations and publishing plans that drive engagement, awareness, and community growth.
• Develop social copy, creator briefs, content outlines, and posting recommendations.
• Manage content review and approval workflows across internal and client teams.
• Monitor social trends, platform updates, and audience behaviors to identify opportunities for content optimization and innovation.
• Support daily community management activities, including engagement monitoring, comment moderation, and escalation of customer service issues.
• Monitor social conversations and identify opportunities for real-time engagement.
• Assist in developing responses and engagement strategies aligned with brand voice.
• Source, vet, and recommend creators aligned with campaign objectives and target audiences.