Social Growth Product Marketing Manager, Ads Marketing at Google | San Francisco, CA | $141K/yr – $206K/yr

Google

Social Growth Product Marketing Manager, Ads Marketing

San Francisco, CA (On-site)

$141K/yr – $206K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the social engine for Google Ads across LinkedIn and YouTube with community leadership and data driven content optimization tied to paid social goals.

Lead end to end social strategy for Google Ads and launch social first AI features with cross functional teams.
Drive a community first program to boost engagement and brand loyalty.
Use social listening to inform briefs and push social first video and thought leadership assets.

Job Description

Responsibilities

Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty.
Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings.
Partner with paid media teams to build, and scale a paid social lead-generation engine.