Responsibilities

• Lead the creative development and production of high-quality photo and video content that supports RadNet's social media channels, marketing campaigns, recruiting efforts, community initiatives, and brand awareness.
• Develop content strategies by traveling to imaging centers, community events, and company locations to identify and capture compelling stories aligned with organizational objectives.
• Conceptualize, plan, direct, produce, and oversee the creation of engaging social-first content from concept through final production.
• Conduct interviews with physicians, employees, leadership, patients (when appropriate), and community partners to develop authentic and meaningful stories that support brand messaging.
• Independently identify storytelling opportunities and develop creative concepts that showcase the people and mission behind the RadNet and local brands.
• Determine the most effective visual approach by capturing both planned and candid moments that enhance storytelling and audience engagement.
• Develop platform-specific content strategies for LinkedIn, Facebook, Instagram, Instagram Reels, Stories, TikTok, X, and YouTube Shorts.
• Exercise independent judgment in determining how content should be structured, edited, captioned, and formatted to maximize engagement across each social media platform.
• Produce a variety of content including short-form videos, Reels, educational videos, employee spotlights, physician interviews, behind-the-scenes content, event coverage, recruitment content, community stories, and service line and awareness campaign content.
• Direct all aspects of video and photography production, utilizing professional camera equipment, lighting, audio equipment, and mobile production tools to achieve creative objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Film Production, Journalism, or related field preferred.
• Minimum of 2–4 years of professional experience producing video and photography content for social media, digital marketing, or related communications.
• Strong portfolio demonstrating exceptional storytelling, photography, videography, interviewing, editing, and social media content creation. Portfolio required.
• Advanced proficiency in Adobe Premiere Pro, After Effects, Photoshop, Lightroom, and other Adobe Creative Cloud applications.
• Experience operating professional camera equipment, lighting, microphones, and mobile content creation tools.
• Experience creating content optimized for LinkedIn, Facebook, Instagram, TikTok, X, and YouTube Shorts.
• Strong understanding of current social media trends, short-form video best practices, and platform-specific content strategies.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Ability to work independently while collaborating effectively with cross-functional teams.

Benefits

• Comprehensive Medical, Dental and Vision coverages.
• Health Savings Accounts with employer funding.
• Wellness dollars
• 401(k) Employer Match
• Free services at any of our imaging centers for you and your immediate family.