Responsibilities

• Partner with an Associate Creative Director, Copywriter to concept a social-first campaign idea for a new product launch
• Develop the visual language, storyboards, and social concepts that connect a house of very different products under one clear idea
• Build ideas that start social-first but are built to work as longer-form 15s and 30s too — this brand isn't giving those up
• Bring a point of view on what's happening in culture and on platform right now, and translate that into work that feels current, not clinical
• Present and pressure-test concepts with the brand's internal creative leads, incorporating feedback quickly given the compressed timeline
• Collaborate with a social strategy lens built into your own thinking

Requirements

• Experience operating at an Associate Creative Director or equivalent senior art direction level, able to lead concepting with minimal oversight
• A portfolio that shows social-first campaign thinking, not just standalone social executions
• Personal care or beauty category experience required
• Comfort developing visual systems that flex across formats — social content, storyboards, and longer-form 15s/30s from the same core idea
• A sharp, current read on culture and platform behavior — this brand wants work that sounds like a person, not a press release
• Availability to start quickly and work a fluctuating 20–30 hours a week

Preferred

• Experience developing campaign visual identity across a portfolio of related but distinct products
• Comfort working directly with brand-side creative leads in a fast-moving, still-finalizing-details environment