Responsibilities

• Story Discovery & Development: Proactively identify and pitch story ideas from across the organization, including programs, staff, visitors, and the landscape itself.
• Conduct interviews, gather assets, and craft narratives that resonate with diverse audiences.
• I'd like for you to maintain a content calendar that reflects seasonal, strategic, and mission-aligned storytelling opportunities.
• Content Creation & Channel Management: Create original, high-quality content (written, visual, and video) tailored to each platform.
• Manage and grow our presence on social media platforms, including Instagram, Facebook, TikTok, and YouTube.
• Collaborate on the development of print and digital materials, ensuring consistency in voice and visual identity.
• Audience, Influencer & Partner Engagement: Communicate with social media followers, including timely responses to queries.
• Improve customer engagement and promote social media campaigns, including advertising.
• Cultivate relationships with influencers, content collaborators, and partner organizations to amplify our reach and impact.t
• Photography & Video: Capture and edit photos and videos that support storytelling across platforms.

• Manage external photographers and videographers as needed, including scheduling and creative direction.
• Website & Email Marketing: Maintain and update website content, including program highlights, seasonal updates, and new storytelling features.
• Oversee the email marketing calendar, crafting engaging campaigns and analyzing performance to optimize future outreach.
• Analytics & Strategy: Responsible for analyzing performance metrics and reporting on digital channels using tools like Google Analytics, Meta Business Suite, and email marketing platforms to optimize content delivery and audience engagement, Work with the Director to develop and implement strategic content plans aligned with organizational goals, using insights from audience behavior, campaign performance, and industry trends to guide decision-making

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field
• 3–5 years of experience in social media, digital storytelling, or content marketing
• Proven ability to craft compelling narratives across multiple formats and platforms
• Strong writing, editing, and visual storytelling skills
• Metrics-driven social media mind with an eye for creativity
• Experience with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software)
• Familiarity with CMS platforms, email marketing tools, and social media analytics
• Comfortable working independently and collaboratively in a fast-paced, mission-driven environment
• Flexible schedule with availability for occasional evening and weekend events

Benefits

• Benefits include medical, dental, and vision insurance; paid time off; a 401 (k) plan; a pension plan; and life insurance.
• The hybrid work program is available after 4 weeks of employment.