Social Content Associate

New York, USA (Hybrid)

$55K/yr – $60K/yrEntry Level1+ years expFull time

Posted 4 months ago

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Job Summary

Lead a junior video creator role to shoot and edit short-form content for TikTok and Instagram Reels across five pillars, collaborating with teams to maintain Sonsie’s visual voice.

  • Own shooting and editing for TikTok/Reels to support the five content pillars.
  • Must-have: 1 year of hands-on content creation and video editing experience.
  • Standout: CapCut proficiency with collaboration on planning, reviews, and creator assets.

Job Description

Responsibilities

  • Shoot and edit short-form video content for TikTok and Instagram Reels on a weekly basis, primarily executing across our five Lane 2 content pillars: - Product Education — making the science and benefits of Sonsie products feel human and accessible - Community — capturing and amplifying the people who love the brand - UGC — editing and repurposing creator content into polished, on-brand assets - BTS — giving people a real look inside the brand, shoots, and team - Brand POV / Philosophy — short, thoughtful content that expresses what Sonsie believes
  • Edit multiple versions of content, testing hooks, captions, and formats. Identify strong organic performers and adapt or push them into paid media when appropriate, in collaboration with the marketing team.
  • Edit primarily in CapCut (or similar tools), with a strong sense of pacing, rhythm, and trend-aware execution.
  • Adapt trends thoughtfully to fit Sonsie’s aesthetic and voice rather than chasing what’s loud.
  • Shoot content in a variety of settings: studio, office, outdoors, travel, events, and on-the-go moments.
  • Capture behind-the-scenes content from shoots, launches, community moments, and brand activations.
  • Collaborate with internal teams and external creators to ensure consistent visual language across all content.
  • Shoot and edit content featuring Pamela and travel to select brand moments, events, and shoots as needed.
  • Publish and schedule content across TikTok and Instagram using a shared content calendar.
  • Optimize edits for platform-specific performance (hooks, length, pacing, captions).

Requirements

  • Entry-level role with at least 1 year of hands-on content creation and video editing experience.
  • Beauty experience is preferred but not required.
  • Strong proficiency in CapCut (or similar mobile-first editing tools).
  • Comfortable shooting on iPhone and/or DSLR.
  • Solid understanding of TikTok and Instagram Reels trends, formats, and best practices.
  • Working knowledge of Figma and Google Workspace.
  • Ability to edit quickly without sacrificing quality or aesthetic.

Preferred

  • A portfolio, TikTok, or Instagram account showcasing previous work is highly encouraged.

Benefits

  • Hybrid work flexibility
  • Opportunity for growth within a high-potential, culture-forward beauty brand
  • Hands-on creative ownership and exposure to brand-building from the inside
Sonsie Skin Inc. logo

Sonsie Skin Inc.

The freedom to be you 💐Beauty so simple, it lets you be.Clean • Vegan • Cruelty-Free

Brooklyn, New York, USA
6 employees (4 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$190
Traffic Source Mix
Search
28%
Direct
44%
Referral
5.3%
Social
20.8%
Paid
1.8%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)