Drive NAMER SMB marketing by unifying AO/PO pipelines and multi-channel programs to generate pipeline and ROI.

• Own coordination across partner, field, digital, events, and AWS demand generation.
• Align AWS-Originated (AO) and Partner-Originated (PO) pipeline strategies into a unified SMB go-to-market narrative.
• Facilitate regular working sessions with stakeholders across Partner Sales, Partner Development, Field Marketing, and Global SMB Partner Marketing.
• Represent the NAMER SMB marketing organization in cross-functional forums, leadership reviews, and AGI planning cycles.
• Build and maintain a regular SMB marketing reporting cadence for senior leadership, covering pipeline contribution and program performance.
• Develop and manage the SMB marketing budget across partner-funded and AWS-funded programs.
• Ensure MDF and SCA investments are deployed across strategic partners and scalable programs.
• Identify opportunities to extend SMB marketing reach through incremental budget requests with ROI.
• Orchestrate multi-channel campaigns spanning digital, events, email, and partner channels to drive pipeline.

• Integrate ABM lite strategies targeting high-value small business prospects with personalized marketing experiences.
• Collaborate with AWS digital and events teams to amplify SMB-specific messaging and capture demand.
• Build and maintain strategic relationships with key channel partners to amplify marketing reach and effectiveness.
• Develop co-marketing campaigns, partner enablement playbooks, and marketing toolkits for consistent messaging.
• Establish partner performance metrics and regular review processes to optimize ROI.
• Establish measurement frameworks to track campaign performance and customer acquisition metrics.
• Conduct regular analysis of marketing effectiveness with actionable optimization insights.
• Present performance updates to leadership, highlighting successes, challenges, and strategic recommendations.

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