Responsibilities

• Pipeline Engine: Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline.
• The "To, Through, With" Framework: Execute targeted "To Partner" (enablement and education), "Through Partner" (co-branded campaigns for SI clients), and "With Partner" (joint GTM, co-branded campaigns and co-sell motions) marketing initiatives.
• Unified Messaging: Collaborate with Alliances and Product Marketing to ensure our joint "Better Together" stories with SIs are technically accurate, market-relevant, and consistent across all channels.
• Integrated Campaigns: Integrate partner motions into broader Global Demand Gen campaigns, activating partners in field events, digital programs, digital activations and ABM strategies.
• Partner Enablement Content & Communications: Manage the creation and distribution of tactical enablement assets tailored for SI practices, including one-pagers, joint battlecards, and marketing, sales decks, partner emails and newsletters.
• Budget & MDF Management: Manage assigned partner marketing budgets and Market Development Funds (MDF) with precision, ensuring strict tracking and targeting 100% spend utilization.
• Project Management Rigor: Instill a culture of "flawless execution" for all tactics in the funnel, ensuring joint events and content launches have clear workback schedules and are delivered on time.
• Performance Tracking: Manage the reporting cadence for your SI campaigns, delivering clear metrics highlighting leads generated, pipeline contribution, and ROI on MDF spend.
• Lead Management: Monitor the end-to-end lead flow process for partner leads to ensure data integrity and rapid hand-off to the Sales team.

Requirements

• Experience: 4–6 years of experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
• SI experience preferred
• Ecosystem DNA: Familiarity with the Salesforce partner ecosystem (GSIs, SIs, RSIs) is highly preferred.
• Collaboration: Proven ability to collaborate across Alliances, Marketing, and Sales to drive shared success.
• Analytical Mindset: Ability to track and differentiate between Sourced and Influenced revenue and optimize campaigns based on performance data.
• Systems: Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (e.g., Pardot).
• Workflows & Project Management: Proficiency in Project Management tools (e.g., Asana) and experience executing workflows for partner lead registration and campaign attribution.

Preferred

• Experience with ABM strategies
• Knowledge of co-branded campaigns and joint GTM
• Salesforce CRM (PRM) experience is a plus
• Familiarity with field events, digital activations and ABM strategies (as part of integrated campaigns)

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) Plan
• Paid Time Off
• Wellness Perks