Casago Smoky Mountains

Short-Form Video Marketer & Digital Growth Specialist

Sevierville, TN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive high-volume short-form video production for Smoky Mountains rentals, coordinating on-location shoots and data-driven content optimization.

  • Own end-to-end creation: 5–7+ posts/week across TikTok, Reels, Shorts and edit with trending audio.
  • Must-have: proven ability to produce engaging short-form videos with measurable reach.
  • Standout: deep local Smoky Mountains knowledge to fuel authentic content.

Job Description

Responsibilities

  • Develop and execute a high-volume short-form video calendar (5–7+ posts/week across TikTok, Instagram Reels, YouTube Shorts)
  • Shoot vertical video content on-location at cabins, guest experiences, and owner testimonials
  • Edit videos with trending audio, captions, text overlays, effects, and strong CTAs linking to booking and inquiry forms
  • Optimize posts with Smokies-specific hashtags, geotags, and SEO-friendly captions
  • Analyze performance metrics and refine strategies for better ROI
  • Support integrated digital efforts: assist with paid social ads, website updates, and email campaigns
  • Engage with the community: monitor comments/DMs and run local promotions
  • Report weekly on KPIs: follower growth, engagement, traffic, and owner leads

Requirements

  • Proven track record creating short-form videos with strong engagement or viral potential
  • Hands-on video shooting and editing experience (CapCut, InShot, Premiere Rush/Pro, or similar)
  • Deep familiarity with social media trends, algorithms, and best practices for travel/hospitality content
  • Working knowledge of analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and link tracking
  • Passion for the Smoky Mountains with local knowledge for authentic content
  • Experience or understanding of the vacation rental industry (Airbnb, Vrbo, direct bookings) preferred
  • Self-motivated with strong organization to meet posting deadlines
  • Must live in or relocate to the Sevierville/Gatlinburg/Pigeon Forge area

Preferred

  • Bonus: Experience with paid ads, SEO, email tools (Klaviyo), graphic design (Canva)
  • Experience or understanding of the vacation rental industry preferred

Benefits

  • $45,000 salary
  • Paid Time Off (vacation, sick days, holidays)
  • Health insurance and retirement savings options
  • Opportunities for career growth and professional development