Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
8 hrs ago
Short-Form Video Marketer & Digital Growth Specialist
Sevierville, TN (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive the Smoky Mountains vacation rental brand’s short-form video program, owning the content calendar and on-location shoots.
- Must-have: Proven track record creating engaging TikTok/Reels/Shorts content.
- Standout: On-location shoots in Smoky Mountains settings with practical editing tools.
Job Description
Responsibilities
- Develop and execute a high-volume short-form video calendar (5–7+ posts/week across TikTok, Reels, Shorts)
- Shoot vertical video content on-location at our cabins, attractions, guest experiences, and owner testimonials
- Edit videos with trending audio, captions, text overlays, effects, and strong CTAs linking to booking site and inquiry forms
- Optimize posts with Smokies hashtags, geotags, and SEO-friendly captions to maximize reach
- Analyze performance metrics (views, engagement, link clicks, referrals) and refine ROI-focused strategies
- Support integrated digital efforts: assist with paid social ads, website content updates, email campaigns, and listing optimizations
- Engage with our community: monitor comments/DMs, encourage user-generated content, and run local promotions
- Report weekly on KPIs: follower growth, engagement, website traffic from social channels, bookings, and owner leads
Requirements
- Proven track record creating and producing short-form videos with strong engagement or viral potential
- Hands-on video shooting and editing experience (CapCut, InShot, Premiere Rush/Pro) and comfortable outdoors filming
- Deep familiarity with social media trends, algorithms, and best practices for travel/hospitality
- Working knowledge of analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and link tracking
- Passion for the Smoky Mountains – local knowledge of attractions, seasons, hidden gems
- Experience or understanding of the vacation rental industry (Airbnb, Vrbo, direct bookings) preferred
- Self-motivated with strong organization to meet regular posting deadlines
- Bonus: experience with paid ads, SEO, email tools (e.g., Klaviyo), graphic design (Canva), or photography
- Must live in or be willing to relocate to the Sevierville/Gatlinburg/Pigeon Forge area (reliable transportation for on-location shoots)
Preferred
- Experience with paid ads, SEO, email tools (e.g., Klaviyo), graphic design (Canva), or photography
Benefits
- Paid Time Off (vacation, sick days, holidays)
- Health insurance and retirement savings options
- Opportunities for career growth and professional development
- Dental insurance
- Vision insurance
