Short-Form Video Marketer & Digital Growth Specialist at Casago Smoky Mountain | Sevierville, TN

Short-Form Video Marketer & Digital Growth Specialist

Sevierville, TN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 months ago

Job Summary

Drive the Smoky Mountains vacation rental brand’s short-form video program, owning the content calendar and on-location shoots.

Must-have: Proven track record creating engaging TikTok/Reels/Shorts content.
Standout: On-location shoots in Smoky Mountains settings with practical editing tools.

Job Description

Responsibilities

Develop and execute a high-volume short-form video calendar (5–7+ posts/week across TikTok, Reels, Shorts)
Shoot vertical video content on-location at our cabins, attractions, guest experiences, and owner testimonials
Edit videos with trending audio, captions, text overlays, effects, and strong CTAs linking to booking site and inquiry forms
Optimize posts with Smokies hashtags, geotags, and SEO-friendly captions to maximize reach
Analyze performance metrics (views, engagement, link clicks, referrals) and refine ROI-focused strategies
Support integrated digital efforts: assist with paid social ads, website content updates, email campaigns, and listing optimizations
Engage with our community: monitor comments/DMs, encourage user-generated content, and run local promotions
Report weekly on KPIs: follower growth, engagement, website traffic from social channels, bookings, and owner leads

Requirements

Proven track record creating and producing short-form videos with strong engagement or viral potential
Hands-on video shooting and editing experience (CapCut, InShot, Premiere Rush/Pro) and comfortable outdoors filming
Deep familiarity with social media trends, algorithms, and best practices for travel/hospitality
Working knowledge of analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and link tracking
Passion for the Smoky Mountains – local knowledge of attractions, seasons, hidden gems
Experience or understanding of the vacation rental industry (Airbnb, Vrbo, direct bookings) preferred
Self-motivated with strong organization to meet regular posting deadlines
Bonus: experience with paid ads, SEO, email tools (e.g., Klaviyo), graphic design (Canva), or photography
Must live in or be willing to relocate to the Sevierville/Gatlinburg/Pigeon Forge area (reliable transportation for on-location shoots)

Preferred

Experience with paid ads, SEO, email tools (e.g., Klaviyo), graphic design (Canva), or photography

Benefits

Paid Time Off (vacation, sick days, holidays)
Health insurance and retirement savings options
Opportunities for career growth and professional development
Dental insurance
Vision insurance

Salaries

Growth Marketing median pay in the United States

$120K/yr

Most earn $90K to $170K. Based on 2,626 salaries, including bonus and equity.

See all Growth Marketing salaries See more Growth Marketing jobs

See all Casago Smoky Mountain salaries

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.