SFMC Marketing Automation Specialist | Onsite at Photon | USA | $52K/yr – $182K/yr

Photon

SFMC Marketing Automation Specialist | Onsite

USA (On-site)

$52K/yr – $182K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Owns end-to-end Marketing Cloud delivery for healthcare brands, combining campaign orchestration, data governance, and AI-enabled personalization to drive compliant, high-velocity client communications.

Campaign Execution & QA: plan, test, and launch email/SMS programs across Email Studio, Journey Builder, and Automation Studio with strict quality and compliance checks.
Data & Ecosystem Orchestration: manage Data Cloud audiences and data extensions for health brands and acquisitions, ensuring clean integrations and governance.
AI-Driven Personalization & Measurement: pilot AI capabilities, refine targeting, and translate performance into actionable optimization.

Job Description

Execute on-time, error-free email and SMS campaigns across Email Studio, Mobile Studio, Journey Builder and Automation Studio
Configure complex Data Cloud audiences and data extensions connected to our health database for Patient, Consumer, OnDemand, Ovia and future acquisition brands
health, feature adoption—and recommend process improvements to maximize performance
Serve as a subject matter expert, consulting with marketing, creative, analytics, IT, legal/compliance and 3rd-party agencies to align technical execution with business goals
Oversee QA and testing across campaigns, data, integrations, and new features to ensure accuracy, compliance, and flawless end-to-end execution, as well as other quality checks as required.
Develop strategic playbooks covering A/B testing frameworks, dynamic content with AMPScript, AI-driven personalization (Einstein and other tools), advanced reporting, and more
Monitor campaign KPIs—engagement rates, deliverability
Support the onboarding and integration of newly acquired consumer brands into the Marketing Cloud environment
Upskill internal stakeholders through workshops, documentation and best-practice training sessions
Ensure compliance with HIPAA, CAN-SPAM, GDPR, and accessibility standards across all campaigns and data processes.

At least 5 years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems or a closely related field

Required: Salesforce Marketing Cloud Email Specialist
Salesforce Certified AI Associate, Marketing Cloud Consultant, Marketing Cloud Developer, and Data Cloud certification
Deep understanding of email marketing strategies, automation best practices, deliverability standards and advanced reporting techniques
Prior background in healthcare marketing or regulated-industry data integrations
History of supporting marketing teams through acquisition integrations
Experience managing cross-channel marketing campaigns (email, SMS, social audiences, push notifications).
Familiarity with API integrations and data workflows to support form testing, staging environments, and external system connections.

Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.

Minimum Compensation: USD 52,000
Maximum Compensation: USD 182,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
This position is available for independent contractors

Photon

4.0 Glassdoor

Photon, a global leader in AI and digital solutions, helps clients accelerate AI adoption and embrace DigitalHyper-expansion® to ‘make tomorrow happen today’. We work with 40% of the Fortune 100, enabling them to stay agile and future-ready in an era of converging digital and AI boundaries. Powering billions of touchpoints a day, Photon combines AI management, digital innovation, product design thinking, and engineering excellence to drive lasting transformation for F500 clients. We employ several thousand people across dozens of countries. Learn more at www.photon.com

Founded in 2007

London, England, GBR

5.8K employees (674 in marketing)

www.photon.com

75% recommend to a friend

82% CEO approval