Responsibilities

• Provide strategic recommendations for improving organic search performance on websites in various stages of development.
• Conduct comprehensive keyword research using leading industry tools to identify opportunities for optimization.
• Analyze and optimize on-page SEO elements such as titles, meta descriptions, copy, images, and internal links.
• Conduct thorough site audits and competitive analyses to uncover opportunities for growth.
• Create and deliver monthly organic search performance reports with actionable insights.
• Evaluate and present organic search findings and recommendations to clients and stakeholders.
• Provide Organic Search recommendations for non-website digital assets like videos, social media profiles and others.
• Producing thought leadership pieces like POVs and industry news round-ups.
• Guiding junior team members as necessary.
• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes.

Requirements

• Strong writing and communication skills.
• 3-5 years of experience
• Proficiency in search engine optimization techniques and strategies.
• Knowledge of AI platforms, optimization techniques and strategies.
• Proficiency with common organic search tools (e.g., SEMrush, Moz Analytics, BrightEdge, SearchMetrics, etc.).
• Ability to conduct research and analyze data effectively.
• Knowledge of web analytics tools (e.g., Adobe Analytics, Google Search Console).
• Familiarity with basic HTML and Excel.
• Proficiency in presentation tools like Keynote or PowerPoint.
• Comfortable with AI platforms like ChatGPT and leveraging automation tools.

Preferred

• Familiarity with technical SEO, including site architecture, crawlability, and indexing.
• Knowledge of advanced web analytics and reporting techniques.
• Experience or familiarity of automotive and financial industry a plus.