Responsibilities

• Provide SEO support to strategic, technical, and creative teams.
• Perform comprehensive keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headlines, and images.
• Conduct regular site audits to identify and resolve technical SEO issues.
• Monitor and analyze website performance using Google Analytics, Google Search Console, SEMRush, and Looker Studio.
• Collaborate with content creators and web developers to ensure SEO best practices are properly implemented.
• Build and manage backlinks to improve site authority and search visibility.
• Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments.
• Report on progress and provide insights to improve SEO campaigns and achieve traffic and conversion goals with internal teams and external clients.

Requirements

• 2+ years of experience in search engine optimization or related fields.
• Extremely proficient with Google Sheets (Excel) including formulas, PivotTables, data analysis, and reporting.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Working knowledge of HTML, CSS, and basic JavaScript as it pertains to SEO.
• Strong analytical skills and experience with Google Analytics, Google Search Console, Bing Webmaster Tools, & Looker Studio.
• Excellent communication and organizational skills.
• A solid understanding of content marketing principles and their relationship to SEO.

Preferred

• Experience with schema markup and structured data implementation.
• Excited about automation and AI.
• Familiarity with CMS platforms such as WordPress or Shopify.
• Basic understanding of local SEO strategies, including Google My Business & local listing optimization.
• General knowledge of A/B testing and conversion rate optimization.