SEO Specialist at PACS | USA | $80K/yr – $84K/yr

PACS

SEO Specialist

USA (On-site)

$80K/yr – $84K/yrMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the healthcare SEO content and optimization program, turning clinical topics into patient and referral partner friendly pages while driving search visibility through on-page SEO, content audits, and collaboration with web teams.

Own on-page SEO, keyword research, and metadata across service and informational pages.
Lead content audits and refresh of aging pages to lift rankings and engagement.
Collaborate with web operations and development to launch pages and fix technical SEO issues.

Job Description

Responsibilities

Deliver high-quality SEO content and optimizations on time
Maintain consistency in brand voice and SEO best practices
Demonstrate proactive problem-solving and initiative
Collaborate effectively across teams and stakeholders
Research and identify SEO opportunities within skilled nursing, post-acute care, and rehabilitation services
Create high-quality, SEO-optimized blog content targeting patients, families, and healthcare referral partners
Ensure all content aligns with brand voice, tone, and healthcare compliance standards
Implement keyword strategy, internal linking, and structured headings to improve search visibility
Develop SEO-optimized copy for new service and informational pages across facility websites
Structure content to align with search intent and improve readability and engagement

Requirements

Bachelor's degree in marketing, communications, related field or equivalent experience
2-4 years of hands-on SEO experience
Experience with on-page SEO, content optimization, and keyword research
Familiarity with SEO tools such as BrightEdge, SEMrush, Screaming Frog, or similar
Experience with Google Analytics and Google Search Console
Basic understanding of technical SEO concepts and website structure
Experience working in CMS platforms (WordPress preferred)
Strong attention to detail and organizational skills
Excellent written and verbal communication skills
Experience in healthcare, senior living, or multi-location SEO environments

Benefits

Health Coverage: Enjoy medical, dental, and vision plans to keep you and your family healthy.
PTO and Vacation: Benefit from generous paid time off and holidays to relax and recharge.
Financial Wellness: Take advantage of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to manage your healthcare expenses effectively.
Retirement Planning: Secure your future with our 401(k) plan, complete with company contributions to help you build your retirement savings.
Support When You Need It: Our Employee Assistance Plan (EAP) provides confidential support for personal and professional challenges.

PACS

PACS trains and hires healthcare leaders, and provides a wide array of back-office support services to healthcare facilities, reducing administrative burdens so local leadership and care teams can focus more of their efforts on the care, well-being, and quality of life of their patients. The PACS team consists of 300+ professionals who provide accounting, finance, human resources, payroll, accounts receivable and payable, legal, risk management, information technology and other business advice and support from its headquarters in Farmington, UT, and satellite offices across the United States. PACS provides back-office administrative support to 314 independently-operated healthcare facilities in 17 states.

Founded in 2013

Farmington, Utah, USA

1.5K employees (60 in marketing)

www.pacs.com