SEO Specialist

Saint Augustine, FL (On-site)

$52K/yr – $80K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the SEO and AI-enabled content engine, turning data into visible rankings and authority across search and AI discovery.

  • Growth and Content Ownership: Drive keyword strategy, technical optimization, and content briefs to lift organic visibility and AI presence.
  • Content Systems: Build scalable planning, outlines, and optimization frameworks that guide writers toward performance and topical authority.
  • Measurement and Signals: Track rankings, traffic, and AI visibility to inform iterations and cross-functional decisions.

Job Description

Responsibilities

  • own the strategy and execution for client visibility across search and AI-driven ecosystems.
  • This includes technical optimization, link acquisition, local SEO, and content planning.
  • You will use data to identify opportunities, guide writers and editors on what to produce, and ensure every piece of content supports organic growth and authority.

Requirements

  • Research and plan keyword clusters that inform both SEO and AI search visibility strategies
  • Audit and improve site architecture, speed, and schema implementation
  • Oversee large-scale content planning including outlines, briefs, and optimization frameworks
  • Coordinate with writers and editors to ensure content is structured for performance and topical authority
  • Manage link building campaigns that prioritize quality, relevance, and domain diversity
  • Lead local SEO efforts including Google Business Profile optimization and citation management
  • Monitor and report on rankings, traffic, and AI visibility using Semrush, Search Console, and AgencyAnalytics
  • Track and interpret visibility across Google's AI Overviews, ChatGPT results, and other emerging AI discovery tools
  • Stay informed on algorithm updates, entity optimization, and the evolving relationship between SEO and generative AI
Dean Garland, Inc. logo

Dean Garland, Inc.

Complete digital marketing management from lead to close, tracked and reported with real-time, easy to use reporting.

Founded in 2002
St Augustine, Florida, USA
6 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Monthly Google Ads Budget
$4.9K
Traffic Source Mix
Search
16.1%
Direct
83.9%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
3 (50% of company)