SEO & Performance Content Lead

San Francisco, CA (Remote)

$160K/yr – $210K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and scale Thatch's SEO function across technical, content, and AI-enabled workflows, driving qualified traffic and revenue through close partnership with product, engineering, and marketing.

  • Define and execute a data-driven SEO strategy across technical, content, and AI search.
  • Lead and grow the SEO team while delivering measurable impact on traffic and pipeline.

Job Description

Responsibilities

  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer real buyer questions and drive qualified traffic.
  • Build and scale our SEO function, including hiring and leading the team over time.
  • Partner closely with Web and Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

Requirements

  • You've built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Web teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • A track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch.

Preferred

  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.
Thatch logo

Thatch

Thatch is an all-in-one platform that makes it easy to offer your employees the most personalized healthcare experience. You decide what to spend, and your team gets great health benefits.

Founded in 2021
San Francisco, California, USA
153 employees (15 in marketing)

Traffic Signals

Monthly Visitors
51.4K
Monthly Google Ads Budget
$369.4K
Traffic Source Mix
Search
37.4%
Direct
49.4%
Referral
8.3%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
10 (7% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$84M
Last Raise
$40M
Series B, 11 months ago

Funding History

  • Apr 2025
    Series B • $40M
  • Sep 2024
    Series A • $38M
  • Feb 2023
    Pre Seed • $400K

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