Responsibilities

• Own and manage the organic search roadmap aligned with Media Team growth priorities.
• Translate business objectives into scalable SEO initiatives across technical SEO, local search, and content optimization.
• Define success metrics and track performance against organic traffic, engagement, and conversion goals.
• Lead technical SEO initiatives to improve crawlability, indexation, site architecture, mobile usability, page speed, and structured data implementation.
• Partner with Product and Engineering teams to scope, prioritize, and implement SEO improvements.
• Ensure SEO requirements are incorporated into new features, platform updates, and site releases.
• Drive local SEO programs that improve venue visibility and high-intent traffic.
• Optimize Google Business Profiles, maintain NAP consistency, and support scalable local landing page strategies.
• Partner with internal teams and agency partners to strengthen local search presence and venue discovery.
• Guide keyword research and search intent strategy to expand non-brand organic visibility.

Requirements

• 3–5+ years of experience in SEO, digital marketing, or organic search strategy
• Proven experience leading technical SEO initiatives and working with Product or Engineering teams
• Experience managing local SEO programs, including Google Business Profiles and local landing page strategies
• Strong knowledge of search ranking factors, keyword strategy, and on-page SEO best practices
• Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Excellent cross-functional collaboration and communication skills in fast-paced environments
• Experience working with agency partners or SEO technology vendors preferred

Preferred

Benefits

• Full-time Playmakers enjoy robust benefits including medical, dental, vision, 401(k) with company match, flexible PTO plan, and access to a free mental well-being platform — plus extra perks that support you personally and professionally.
• Free Play & 1/2 price food!
• Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify.
• View playmaker benefits here.