Responsibilities

• Own and execute the organic search strategy end-to-end — keyword research, competitor analysis, content gap identification, and rank tracking
• Conduct in-depth keyword research using SEMrush, Ahrefs, and Google Search Console to identify high-impact opportunities and build a strategic content roadmap
• Perform regular content audits to ensure existing content is accurate, optimized, updated, and relevant; proactively identify and resolve duplicate content, broken links, and rendering issues
• Partner with thought leadership to grow VisitorsCoverage's LLM citation footprint with earned mentions
• Apply on-page SEO best practices across all content — H1/H2 structure, meta titles and descriptions, internal linking, FAQ optimization, and URL structure
• Stay current on SEO trends, AI SEO tools (e.g., TryProfound), algorithm changes, and emerging search behaviors (GEO/AEO) to keep VisitorsCoverage's content strategy competitive
• Technical SEO Expertise: Proficiency in handling technical SEO elements including Schema markup, JSON LD, XML sitemaps, and complex site architectures
• Provide monthly performance reports using GA4, SEMrush, and Ahrefs, translating data into clear, actionable insights for the broader marketing team
• Monitor click performance, keyword rankings, and organic impressions; develop optimization recommendations based on trends
• Write high-quality, engaging, consumer-focused content including blog posts, articles, press releases, email newsletters, video scripts, case studies, and LinkedIn posts — with SEO baked in from the start

Requirements

• 3-5 years of hands-on SEO experience with a strong working knowledge of content marketing; internship experience does not count toward YOE
• Deep fluency in SEO tools — SEMrush, Ahrefs, and Google Search Console are non-negotiables
• Proven track record of driving organic traffic growth through keyword research, on-page optimization, and content strategy
• Strong writing, editing, and proofreading skills — you take pride in the craft and can write compelling content for an everyday consumer audience (not B2B)
• Working knowledge of on-page and light technical SEO — H1 structure, meta data, internal linking, schema markup, crawlability basics
• Hands-on experience with WordPress CMS; HTML/CSS knowledge a strong plus
• Fluency in GA4 and Google Search Console for performance tracking and reporting
• Smart AI tool usage — comfortable using Claude, ChatGPT, or similar tools for research, brainstorming, and workflow efficiency; final content should be meaningfully human-written
• Consumer-facing content background required — experience writing for everyday consumers in industries such as travel, e-commerce, DTC, personal finance, or health/wellness
• Proven ability to manage multiple priorities, meet deadlines, and operate independently in a lean team environment

Preferred

• Experience in international or multilingual content marketing is a plus
• Experience in a startup or small team environment strongly preferred

Benefits

• 100% company paid individual medical, dental, & vision insurance coverage
• Pet insurance
• Paid parental leave
• 401(k) retirement plan
• Paid time off for annual charity or volunteer work
• Generous paid time off
• Fitness/Wellness gym stipend
• Great work-life balance