Responsibilities

• Content Production & Commercial Page Optimization: Write and optimize commercial pages
• Content Production & Commercial Page Optimization: Produce finished content pieces designed for both organic SEO and AI citation.
• Content Production & Commercial Page Optimization: Develop answer blocks, FAQ sections, and structured content optimized for LLM retrieval across ChatGPT, Gemini, Perplexity, and Claude.
• Content Production & Commercial Page Optimization: Create internal linking strategies that transfer authority from blog content to commercial pages.
• GEO and AI Visibility: Execution Run monthly AI search and prompt testing to evaluate visibility across AI-powered search platforms and Google AI responses.
• GEO and AI Visibility: Track AI citation performance using Semrush; document patterns and gaps in shared tracking.
• GEO and AI Visibility: Build and test answer-block content specifically designed for AI retrievability.
• GEO and AI Visibility: Monitor competitor AI visibility and surface strategic insights
• GEO and AI Visibility: Validate schema implementations for AI search optimization.
• Technical SEO & Auditing: Conduct monthly technical SEO audits using Semrush: schema coverage, indexation, Core Web Vitals, crawlability, and internal linking opportunities.
• Technical SEO & Auditing: Create schema specifications for priority pages (FAQ, HowTo, Product, Organization, Breadcrumb).
• Technical SEO & Auditing: Coordinate with the Engineering team on implementation via Jira: creating tickets, providing specs, and testing deployed changes.
• Technical SEO & Auditing: Monitor Google Search Console for indexation issues, query performance trends, and technical opportunities.Track technical issue resolution and flag blockers.
• Content Strategy & Planning: Develop and maintain the content roadmap aligned to customer persona priorities and business objectives.
• Content Strategy & Planning: Identify content gaps based on keyword research, AI citation analysis, and competitive audits.
• Content Strategy & Planning: Collaborate with Product and Marketing on messaging consistency across owned channels.
• Content Strategy & Planning: Repurpose and optimize existing blog content to strengthen commercial page authority.