SEO, GEO, & Content Strategist at Blurb | USA

Blurb

SEO, GEO, & Content Strategist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end SEO-driven content ecosystem and AI-ready retrieval for commercial pages, balancing technical SEO, content strategy, and AI-focused optimization to drive visibility and conversions.

Content Production & Commercial Page Optimization: Write, optimize, and structure content for both SEO and AI citation; build answer blocks, FAQs, and internal linking to transfer authority to commercial pages.
GEO and AI Visibility: Run monthly AI search/prompt tests, track AI citation performance, surface competitor insights, and validate AI schema for search.
Technical SEO & Auditing + Content Strategy: Conduct monthly audits, define schema specs, coordinate with Engineering, maintain a content roadmap, and identify gaps to align with persona priorities.

Job Description

Responsibilities

Content Production & Commercial Page Optimization: Write and optimize commercial pages
Content Production & Commercial Page Optimization: Produce finished content pieces designed for both organic SEO and AI citation.
Content Production & Commercial Page Optimization: Develop answer blocks, FAQ sections, and structured content optimized for LLM retrieval across ChatGPT, Gemini, Perplexity, and Claude.
Content Production & Commercial Page Optimization: Create internal linking strategies that transfer authority from blog content to commercial pages.
GEO and AI Visibility: Execution Run monthly AI search and prompt testing to evaluate visibility across AI-powered search platforms and Google AI responses.
GEO and AI Visibility: Track AI citation performance using Semrush; document patterns and gaps in shared tracking.
GEO and AI Visibility: Build and test answer-block content specifically designed for AI retrievability.
GEO and AI Visibility: Monitor competitor AI visibility and surface strategic insights
GEO and AI Visibility: Validate schema implementations for AI search optimization.
Technical SEO & Auditing: Conduct monthly technical SEO audits using Semrush: schema coverage, indexation, Core Web Vitals, crawlability, and internal linking opportunities.
Technical SEO & Auditing: Create schema specifications for priority pages (FAQ, HowTo, Product, Organization, Breadcrumb).
Technical SEO & Auditing: Coordinate with the Engineering team on implementation via Jira: creating tickets, providing specs, and testing deployed changes.
Technical SEO & Auditing: Monitor Google Search Console for indexation issues, query performance trends, and technical opportunities.Track technical issue resolution and flag blockers.
Content Strategy & Planning: Develop and maintain the content roadmap aligned to customer persona priorities and business objectives.
Content Strategy & Planning: Identify content gaps based on keyword research, AI citation analysis, and competitive audits.
Content Strategy & Planning: Collaborate with Product and Marketing on messaging consistency across owned channels.
Content Strategy & Planning: Repurpose and optimize existing blog content to strengthen commercial page authority.

Blurb

3.2 Glassdoor

About Blurb®Blurb is a bookmaking platform and creative community specializing in photo books and the tools to self-publish them. We empower everyone—from creative professionals showcasing their work to small businesses seeking large volume printing—to create, publish, and sell high-quality photo books, trade books, and magazines. With free book creation and layout tools—including our desktop publishing tool BookWright, a plugin for Adobe InDesign, and a PDF Uploader —Blurb simplifies publishing for everyone.Founded in 2005, Blurb has more than 2 million customers worldwide, with over 4 million unique book titles, and nearly 18 million units shipped to almost 100 countries around the world. The company is headquartered in San Francisco and can be found online at www.blurb.com.

Founded in 2004

Seattle, Washington, USA

181 employees (87 in marketing)

www.blurb.com

48% recommend to a friend

55% CEO approval