SEO Copywriter at The Moorings Park Institute Incorporated | Naples, FL

The Moorings Park Institute Incorporated

SEO Copywriter

Naples, FL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive content strategy and SEO for Moorings Park Communities’ luxury senior living brands, blending storytelling with data-driven optimization.

Must-have: 2+ years of SEO copywriting and experience in high-consideration niches.
Standout: Proficient with AI tools for keyword research and optimization while preserving brand voice.
Standout: Able to translate clinical or operational details into clear, compelling content for an affluent audience.

Job Description

Responsibilities

Creates and refines content across diverse formats including ads, brochures, PR pieces, SEO articles, blogs, guides, and video scripts tailored to affluent, research-driven older adults and their families, adjusting tone, structure, and messaging to suit each medium.
Ensures all content resonates with a discerning audience exploring luxury retirement communities and longevity-focused lifestyles.
Audit the existing content library to identify pieces that drive misaligned traffic and rewrite, consolidate, or retire content to improve qualified engagement.
Develop and deepen SEO topic clusters by creating interlinked content hubs around luxury retirement living, longevity, wellness, and financial planning for older adults.
Partner with AI while maintaining the human voice by using AI-powered tools for topic research, keyword discovery, competitive insights, and on-page optimization while ensuring content reflects Moorings Park Communities’ brand voice.
Write for qualified demand rather than vanity metrics by collaborating with Marketing and Sales to ensure content drives lower bounce rates, higher-quality leads, and stronger conversions.
Collaborates with Marketing, Sales, partners/employees, residents, clinicians, and internal or external subject matter experts, gathering insights and interviews to ensure all content is credible, accurate, and strategically aligned with Moorings Park Communities’ brand and positioning.
Works on multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.
Participates in brainstorms and contributes unique, research-informed ideas.

Requirements

2+ years of experience in SEO copywriting, content strategy, or a similar role.
Proven success writing for a niche, high-consideration product or service (healthcare, financial services, real estate, or senior living a plus).
Comfort using AI tools for keyword research, briefs, and optimization while maintaining a strong editorial point of view.
Excellent interviewing and storytelling skills; able to capture powerful quotes and insights from real people.
Excellent oral and written communication skills in the English language required.
Proficient with MS Office (Word, Excel, Outlook).
Adept at technical writing and translating brand-specific language, requirements, and clinical or operational details into clear, compelling content.
Ability to create precise, persuasive copy across varied formats and lengths while maintaining brand voice.
Skilled at finding, interpreting, and maintaining the brand’s voice across a range of tonalities and mediums.
Strong understanding of writing for traditional, digital, mobile, and social media platforms, including best practices for each.