SEO & Content Specialist at Ghosal Luxury Lodging | Sevier County, TN

Ghosal Luxury Lodging

SEO & Content Specialist

Sevier County, TN (Hybrid)

Salary Not AvailableMid Level2+ years expPart time

Posted 7 weeks ago

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Job Summary

Own the SEO content and optimization stack to drive direct bookings, focusing on keyword discovery, content that converts, and site health.

On-page and content: Optimize landing pages and blog posts with metadata, headers, schema, and internal linking to boost rankings and conversions.
Content strategy and publishing: Write high-intent content and refresh existing pages to grow organic traffic and bookings.
Performance and health: Monitor rankings, Core Web Vitals, and tool-driven insights while coordinating updates and backlink/local references.

Job Description

Responsibilities

Build and optimize SEO-focused landing pages
Perform on-page SEO improvements including metadata, headers, schema, and internal linking
Identify keyword opportunities with low competition and strong booking intent
Monitor rankings and recommend optimization strategies
Write high-intent blog posts and website content designed to drive bookings
Refresh and optimize existing content
Coordinate content updates, photos, and calls-to-action
Monitor Core Web Vitals and flag technical issues
Implement schema markup and SEO best practices
Assist with website updates and content publishing

Requirements

2+ years of SEO or content marketing experience
Strong writing and copywriting skills
Experience with SEMrush, Ahrefs, Moz, or similar SEO tools
Familiarity with on-page SEO, schema markup, and internal linking
Self-starter comfortable working independently
Organized, detail-oriented, and analytical

Preferred

Hospitality, travel, or vacation rental SEO experience
WordPress experience
Link-building or digital PR experience
Familiarity with analytics platforms like GA4 or PostHog

Benefits

Flexible hybrid/remote schedule
Small, fast-moving team with no corporate bureaucracy
Direct impact on traffic, bookings, and company growth
Access to advanced SEO and analytics tools
Growth opportunities as the company expands

Ghosal Luxury Lodging

Ghosal Luxury Lodging offers luxury cabins in the Gatlinburg, Pigeon Forge, & Sevierville areas. At Ghosal Luxury Lodging, we pride ourselves on offering the ultimate luxury experience in Gatlinburg, with plenty of space and amenities to entertain all your friends and family. We'll never cease to amaze you with brand-new cabins featuring private pools, outdoor hot tubs, game rooms, and movie theaters, topped off with incredible views of the Great Smokies Mountains. Our fully equipped cabins sleep up to 48 guests, have endless entertaining amenities, and have some of the most beautiful views of the Great Smoky Mountains.

Founded in 2019

Gatlinburg, Tennessee, USA

6 employees (3 in marketing)

www.ghosallodging.com