Responsibilities

• Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
• Demonstrate practical knowledge of integrated media channel planning including direct and programmatic/biddable media
• Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Digitas’ quality levels are upheld
• Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships

Requirements

• Four year degree (Master’s degree preferred)
• ~15 years of Advertising and Marketing industry experience with 5+ years of staff management and team leadership
• Expertise in the digital world
• Thorough knowledge and expertise in different types of Media
• Proven leadership ability and previous client relationship experience
• Exemplary verbal and written communication skills
• Time management and problem solving skills
• Proficiency in Excel, Word, PowerPoint, MRI, and CMR
• Track record of successful problem-solving skills
• Superior interpersonal and presentation skills

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation