Responsibilities

• Serves as the senior investment lead across the largest portion of the business.
• Acts as a trusted advisor to client leadership on investment strategy, marketplace dynamics, media effectiveness, and commercial opportunities.
• Partners with Strategy & Planning and Analytics leadership to translate business priorities into actionable investment recommendations.
• Connects media investment decisions to broader business objectives, growth opportunities, and commercial outcomes.
• Represents the media organization in senior client discussions, executive reviews, planning sessions, and marketplace engagements.
• Leads effectively in a high-velocity environment requiring rapid decision-making and investment stewardship under compressed timelines.
• Helps define and implement the investment vision, marketplace approach, and standards of excellence across the account.
• Leads investment strategy across established and emerging channels.
• Oversees investment planning, budget allocation, partner recommendations, optimization, and scenario development.
• Balances short-term business performance with long-term strategic objectives.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 15+ years of experience in media investment, activation, channel strategy, marketplace leadership, or integrated media leadership.
• 10+ years of experience across digital, video, social, programmatic, retail media, OOH, and emerging media environments.
• 7+ years of experience managing teams and leading large-scale client businesses.
• Deep understanding of media investment, marketplace dynamics, publisher and platform ecosystems, negotiation strategy, media economics, performance analytics, and measurement frameworks.
• Strong relationships across the publisher, platform, vendor, and partner community.
• Proven ability to steward large-scale investment decisions in fast-paced, constantly evolving business environments.
• Demonstrated ability to navigate competing priorities and accelerated timelines.
• Exceptional communication, presentation, negotiation, and client leadership skills.
• Strong operational and financial acumen, including experience with budget stewardship, commercial models, staffing, and business planning.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances