Senior Vice President, Head of Paid Media at BNY Mellon | New York City, NY | $104K/yr – $228K/yr

BNY Mellon

Senior Vice President, Head of Paid Media

New York City, NY (Hybrid)

$104K/yr – $228K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own global paid media with a laser focus on B2B niche audiences and high-value decision-makers, while tying media choices to real business impact through a disciplined measurement framework.

Growth Infrastructure: Link media performance to brand outcomes, engagement, and pipeline with a rigorous measurement backbone.
ABM-Driven Targeting: Build audience-first programs that reach senior buyers and institutional segments with selective channel mixes.
Channel governance and partnerships: Lead agencies and partners to deliver against strategy, testing, and cost controls across global markets.

Job Description

Define and lead BNY’s global paid media strategy in alignment with enterprise brand, business, and client growth priorities.
Build paid media programs designed primarily for B2B audiences, with a strong focus on precision targeting, niche segments, and high-value decision-makers rather than broad consumer scale.
Oversee paid media efforts targeting ultra-high-net-worth consumer audiences where relevant, ensuring messaging, channel strategy, and audience selection reflect the expectations of highly selective, premium segments.
Manage paid media investment with a disciplined approach, optimizing relatively modest budgets for maximum efficiency, effectiveness, and measurable business impact.
Prioritize quality of audience reach over volume, using data, account-based marketing principles, and advanced segmentation to connect with institutional, intermediary, and specialized client audiences.
Partner closely with brand, content, product marketing, analytics, digital, regional marketing, and business stakeholders to ensure paid media supports integrated campaign objectives and commercial priorities.
Establish a rigorous measurement framework that links media performance to brand outcomes, engagement, lead quality, pipeline influence, and other business-relevant KPIs.
Evaluate and select the right channel mix across search, social, programmatic, direct buys, and emerging platforms based on audience behavior, business value, and return on investment.
Lead agency and external partner relationships, setting clear expectations on strategy, execution, testing, reporting, governance, and cost management.
Ensure all paid media activity complies with legal, regulatory, risk, privacy, and brand standards across markets, while continuously improving operating models, testing approaches, and campaign performance.

BNY Mellon

BNY Mellon is a global leading investment management and investment services institution headquartered in New York, United States. Its history dates back to 1784, making it one of the oldest banks in U.S. history. The company primarily provides asset custody, investment management, clearing and settlement, liquidity management, and financial technology solutions to institutional investors, corporations, governments, and high-net-worth clients. As one of the world’s largest asset custody banks, BNY Mellon plays a critical role in safeguarding assets, improving market efficiency, and advancing financial infrastructure, with a business network covering major global financial markets.

Founded in 2007

19 employees

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