Senior User Acquisition Manager

USA (On-site)

Salary Not AvailableSenior Level5+ years expOther

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive high-scale user acquisition campaigns across Social, Search, SDK Networks, and DSPs with ROI accountability.

  • Must-have: 5+ years running UA or performance marketing in mobile gaming with large budgets.
  • Standout: Experience with MMPs (Adjust, AppsFlyer) and DSPs/social platforms.

Job Description

Responsibilities

  • Architect and run high-scale campaigns across Social, Search, SDK Networks, and DSPs. Move fluidly between macro strategy and daily bid/budget decisions to maximize every dollar with full accountability for the UA budget.
  • Bridge historical cohort data and predictive modeling using internal pLTV models to hit fROAS targets. Continuously audit forecast accuracy against realized actuals to refine bid multipliers and scale confidently on predicted value.
  • Go beyond A/B tests. Build rigorous, data-backed creative testing programs, equipping the Art team with clear hypotheses. Turn creative production into a performance engine by identifying winning concepts fast and iterating quickly.
  • Synthesize MMP attribution data with internal backend databases to validate performance. Translate complex multi-source data into a clear narrative that explains the ‘why’ behind trends and connects them to broader business outcomes.
  • Cultivate high-level relationships with top-tier platforms and agencies to unlock alpha/beta access and exclusive inventory. Use these partnerships to diversify channel mix and maintain a competitive edge in the UA marketplace.
  • Act as a rapid-response partner to the Product team. Pivot spend instantly to support feature launches, dial back during technical issues, and keep UA budgets perfectly in sync with the game’s live environment and roadmap.
  • Translate performance data into executive-level strategic narratives for product stakeholders. Monitor the competitive landscape not just ad trends, but game mechanics and feature trends to surface new growth vectors for Product.
Goodgame Studios logo

Goodgame Studios

Goodgame Studios is a leading free-to-play, online games development company active on web and mobile platforms. We self-publish our games in-house and our professional departments work hand in hand to provide quality gaming experiences to over 500 million registered users worldwide. With a rich pool of talented employees from more than 40 nations, we are among the largest German employers in the gaming software industry.TALENTWe believe that only the best people will create the best products and drive a company to success. We work together as one team of people with the expertise and determination to achieve our goals collectively. Our values of respect, trust and appreciation are at the very core of our values. We believe that teamwork, trusting our experts, and bringing different perspectives together to develop the best outcome are the heart and soul of game development. DATA BEATS OPINIONWe optimize our products continuously and thoroughly by measuring improvements in numbers and data, bringing together quantitative player behavior and quantified community feedback to support our decisions, and developing the best solutions for our business and customers. We’re constantly expanding on proven knowledge and expertise to repeat successes instead of relying on one-hit wonders.THINK GLOBALLYAs a company operating on a global scale, we aim to replicate our domestic success in every country within our market. We are a passionate team of people from more than 40 nations and our cultural diversity helps us deliver engaging gaming experiences all over the world.SUSTAINABLE GROWTHBacked by our own experience, we believe that long-term success is a matter of consistency, not of fast growth over a short period. To keep moving forward at a constant speed, we continuously improve our products and focus on long-term goals. We also don’t overextend ourselves financially, but rather focus on consistently growing a strong and healthy revenue and profit base.

Founded in 2009
Hamburg, Hamburg, DEU
153 employees (48 in marketing)

Traffic Signals

Monthly Visitors
6.1M
Monthly Google Ads Budget
$39K
Traffic Source Mix
Search
20.5%
Direct
76.3%
Referral
2.7%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~153

Marketing Team

Marketing Team Size
21 (14% of company)